MarketResearch.biz delivers in-depth insights on the global flavored and functional water market in its upcoming report
titled, “Global Flavored and Functional Water Market Trends, Applications, Analysis, Growth, and Forecast: 2017 to 2027”. This report is based on synthesis, analysis, and interpretation of information gathered regarding the target market
from various sources. Our analysts have analyzed the information and data and gained insights using a mix of primary and
secondary research efforts with the primary objective to provide a holistic view of the market. In addition, an in-house
study has been made of the global economic conditions and other economic indicators and factors to assess their
respective impact on the market historically, as well as the current impact in order to make informed forecasts about
the scenarios in future.
Flavored water also known as purified or mineral water are infused with various flavors, fruit extracts, and sweeteners.
Functional water contains vitamins, minerals, amino acids, herbal licorice extracts and others which makes it healthier
for functional benefits such as aiding in improving immune system, maintain low cholesterol levels, improve digestion,
and manage weight, etc.
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Increasing consumer health awareness and benefits of consumption of minerals and vitamins to boost immune system is a
key factor expected to drive growth of the global market over the forecast period. In addition, increasing consumer
demand for bottled and packaged water, owing to factors such as safety and convenient is another factor expected to
further fuel growth of the target market. Furthermore, innovative product development and launch of new flavors by
manufacturers is another factor expected to propel growth of this market in the near future. For instance, in January
2018, The Just Company launched a line of flavored water, which includes organic apple cinnamon organic lemon, and
organic tangerine. In addition, in March 2018, The Coca-Cola Company added new flavors – pear kiwi and pomegranate
blueberry in its Dasani flavored water brand. Moreover, increasing preference towards low calorie and unsweetened
flavored, and functional water, owing to health concerns such as diabetes and obesity is another factor expected to
boost growth of the target market over the forecast period. For instance, according to World Health Organization (WHO)
in year 2016, 39% women and 39% men were overweight globally.
However, availability of low cost carbonated drinks is a key factor expected to restrain growth of the global market
over the forecast period. In addition, various complaints by many companies against packaging bottles is another factor
expected to hamper growth of the target market in the near future.
The global flavored and functional water market report has been segmented on the basis of product, packaging,
distribution channel, and region.Segmentation by product:Flavored WaterFunctional WaterSegmentation by packaging:PET BottlesGlass Bottled CansPouchesSegmentation by distribution channel:Hyper MarketGrocery and provisional storesDrug storesVending machinesSegmentation by region:North AmericaEuropeAsia PacificLatin AmericaMiddle East & AfricaKey Players:Nestle S.A.Danone SAKraft Heinz CompanyThe Coca-Cola CompanyPepsiCo, Inc.Saratoga Spring Water CompanyHint Inc.Sunny Delight Beverages Co.Herbal Water, Inc.Talking Rain Beverage Company, Inc.
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The market in North America is expected to dominate the target market in terms of revenue over the forecast period,
owing to growing health awareness among individual in various countries in this region. For instance, according to
centers for Disease Control and Prevention, 49.3% of population in the US consumed minimum one sugar sweetened beverage
in a day including flavored water, juices, and others in the years between 2011 and 2014. The market in Asia Pacific is
expected to register significant growth in terms of revenue over the forecast period, owing to increasing awareness
regarding the benefits of consumption of functional water such as it improves immunity system. In addition, increasing
innovative product launch by manufacturers in various countries in this region. For instance, in July 2017, NourishCo
Beverages Ltd. launched new product – Himalayan Orchard Pure flavored water and in October 2017, PepsiCo Inc. launched –
Aquafina Vitamin Splash in India.Top Related Reports:
Fruit Water MarketAbout MarketResearch.biz:
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