Latest edition of best-selling annual released on September 16
includes record-breaking shows such as The Boys on Amazon Prime Video, Raised by Wolves on HBO Max and The Last Dance on ESPN
Los Angeles (September 13, 2021) - With the upcoming release of GUINNESS WORLD RECORDS 2022 on September 16, Guinness World Records (GWR), the global authority on record-breaking and Parrot Analytics, the leader
in worldwide audience analytics, are sharing exciting news for fans around the world on their favorite, and now
record-holding, TV shows.
“With so much choice available to viewers around the world, it’s fascinating to see how highly in-demand certain TV
shows are across the globe,” says Guinness World Records Editor-in-Chief Craig Glenday. “This year’s Guinness World
Records title holders are proof that global fan demand for content continues to grow and shows no sign of slowing down.
Parrot Analytics helps Guinness World Records to understand how much audience demand exists around the world. And
because Parrot’s measurement is standardized for all countries, we can once again quantify the precise global impact
that this plethora of TV shows is having on consumers worldwide. We’re thrilled to continue partnering with Parrot
Analytics to reveal the most in-demand TV shows in the world.”
Guinness World Records 2022, the best-selling annual book, is back to provide inspirational stories and a fascinating snapshot of our world.
Featuring Parrot Analytics’ global audience demand data, the Pop Culture Round-Up section explores global fan discovery
and viewership stats for history-making TV shows across genres such as comedy, documentaries, animated series, and
science-fiction.
“Fans will enjoy seeing this year’s Guinness World Records edition featuring the most in-demand TV shows in the world,”
says Samuel Stadler, VP Marketing for Parrot Analytics. “Only global audience demand measurement provides the
comprehensive view of how audiences around the world are reacting to the growing number of platforms, apps and content
choices available. Through our longstanding partnership with Guinness World Records, we continue to showcase the pulse
of global fan demand and we’re once again delighted to share the results with the community of record lovers around the
world.”
The most in-demand TV series in the world for the period 1st March 2020 to 28th February 2021, as featured in GUINNESS WORLD RECORDS 2022, are:Drama and overall: Game of Thrones (HBO) with 74.1 times the global averageComic adaptation: The Walking Dead (AMC) with 62.0 times the global averageSci-fi: The Mandalorian (Disney+) with 57.6 times the global averageAnimated series: Attack on Titan (MBS) with 52.7 times the global averageSitcom and comedy: Brooklyn Nine-Nine (FOX) with 49.9 times the global averageMedical drama: Grey’s Anatomy (ABC) with 47.8 times the global averageSuperhero: The Boys (Amazon Prime Video) with 45.4 times the global averageChildren’s: SpongeBob SquarePants (Nickelodeon) with 40.8 times the global averageDebut series: Raised by Wolves (HOB Max) with 28.8 times the global averageDocumentary: The Last Dance (ESPN) with 27.0 times the global average
Parrot Analytics’ global platform-agnostic measurement system quantifies how viewers are engaging with TV shows and
talent around the world. The resulting demand-weighted metric is based upon inputs from video consumption
(streaming/download), social media (hashtags, liking, sharing) and research/commentary sources.
GUINNESS WORLD RECORDS 2022 ($28.95 USD) will be available in stores and online on September 16, 2021. Guinness World Records is now also available
on Amazon Alexa; the skill can be activated with the phrase “Alexa, enable Guinness World Records.”About Parrot Analytics
Parrot Analytics is the leading global audience demand measurement company. With the world’s largest audience demand
datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+
countries. With Parrot Analytics’ DEMAND360 platform, everyone from individual producers and talent to global media
powerhouses can access capabilities to help better understand the global audience demand across all platforms, as well
as drive better production, distribution, acquisition and marketing decisions, and increased subscriber growth and
retention. Parrot Analytics has offices in Los Angeles, New York, London, Mexico City, São Paulo, Sydney and Auckland.
For more information, see www.parrotanalytics.com.