In one of Tauranga’s largest ever commercial property transactions, the Bethlehem Town Centre shopping mall plus
neighbouring development land have been sold for $102.5 million.
The 21,494 sqm shopping centre which has 54 tenants - with Countdown and Kmart its anchor occupants - and the 7.8
hectare site on which it is located has been unconditionally purchased by property funds management business PMG Funds
Limited. Bethlehem Town Centre is to be added to the company’s Generation Fund, the fifth and latest commercial property
fund that PMG has established since it was founded in 1992.
Adjoining land totalling approximately 1.2ha, a small portion of which is occupied by a child care centre, has been on
sold for $7.7 million and is likely to undergo residential development, subject to obtaining the necessary council
consents.
Both sales were transacted by Bayleys Tauranga broker Jim McKinlay who says they reflect extraordinarily strong
underlying confidence in the city’s property market. “There is a lot of demand for commercial property across all price
points driven by Tauranga’s rapid population and economic growth. But a transaction of this size and scope is something
out of the ordinary and represents a massive vote of confidence in the city’s continuing growth story.”
Originally developed in 2009 with Countdown as its anchor tenant, Bethlehem Town Centre was expanded further in 2016
with the opening of the Kmart store on a 12-year lease term. The centre’s roads were reconfigured to accommodate the
increased vehicle and foot traffic from the large new tenancy and carparking was expanded to accommodate over 1,000
vehicles.
A new BP Connect site, with a 15-year lease, was also opened in the centre in July last year. Other sizeable tenants
include Smiths City, Chemist Warehouse, Unichem Pharmacy and Paper Plus. The remaining tenancies comprise a mix of
national and local food and beverage and smaller retail premises. The centre currently has 97 per cent occupancy.
“Designed as an outdoor-focused shopping mall, Bethlehem Town Centre contains interconnecting building precincts that
create a sense of place, with wide footpaths, extensive landscaping, continuous canopies and a good mix of tenancies,”
says McKinlay. “The centre has developed a strong connection with the local community as well as drawing many other
customers from a substantial catchment area given its proximity to central Tauranga.”
The Bethlehem Town Centre has been jointly owned for many years by private Bay of Plenty family interests in conjunction
with international institutional investors and has been managed by AMP Capital. The change in ownership is scheduled to
take effect towards the end of July.
PMG’s executive director Scott McKenzie says the property has been purchased to provide diversification for the
Generation Fund, initially established in February last year with three industrial properties located in Hamilton,
Wellington and Christchurch. Another industrial holding in Seaview, Lower Hutt is also to be added to the fund.
“The Bethlehem Town Centre provides excellent exposure to the retail sector and in particular a premium quality retail
hub, underpinned by large-format retailers that drive car
and foot traffic to this strategically positioned site on State Highway 2 in one of Tauranga's most affluent suburbs.”
The purchase of the Bethlehem Town Centre has lifted the value of commercial property managed by Tauranga-based PMG’s
five funds to over $750 million. Additional units are now available for purchase by investors in the Generation Fund as
a result of the acquisition of the Bethlehem Town Centre and the Seaview industrial property.
The Bethlehem Town Centre is among more than $340 million of suburban shopping centre and large-format retail sales
concluded by Bayleys since the beginning of last year. Also selling recently in Tauranga, for $44 million, was the
Tauranga Crossing Lifestyle Centre, occupied by Foodstuffs subsidiary Gilmours, Farmers and Bed Bath & Beyond.
Another suburban shopping centre, the Kelston Mall in West Auckland, was sold on behalf of PMG Funds to a Singaporean
investor for $43.4 million while three Countdown supermarkets in Fraser Cove Shopping Centre, Tauranga, Orewa and
Porirua and a Bunnings Warehouse hardware store in Grey Lynn have been sold to separate purchasers at a combined total
of $118 million.
Ryan Johnson, Bayleys’ national director commercial, says predictions that the retail property market would take a
substantial hit from COVID 19 lockdowns have proved to be wide of the mark.
“Retail spending has held up much better than expected and consequently we are experiencing continuing high levels of
investor enquiry for well located retail offerings, ranging from small unit titled premises right through to these
large-scale properties.”