Employees at global sexual wellness brand Lovehoney are sporting an attention-grabbing new look to raise awareness of Mental Health this June.
The sexual happiness brand has kitted out its 60 plus staff in new workwear from social impact workwear brand, TradeMutt
to highlight the importance of open and positive conversations around sexuall happiness and wellbeing on mental health.
Director of Lovehoney Australia and New Zealand, Rob Godwin, said: “At Lovehoney we put a huge focus on our staff health
and wellbeing, providing perks like free protein smoothies, gym membership, PT sessions and a free EAP service which
provides all employees with free counseling. This initiative was designed to spark more conversations among staff, and
in their friends and families about mental health.”
All sales of Trademutt Workwear help fund free and unlimited professional mental health support for tradies, truckies
and blue collar workers through their support service TIACS.org.
Rob continued: “I was introduced to the TradeMutt team earlier this year and think the role they play in raising
awareness of mental illness among the blue collar community and starting these important, lifesaving conversations is
fantastic. I was lucky enough to head to their offices to record a podcast discussing the link between sexual and mental
wellbeing, and was inspired to do more so invited the TradeMutt team into our offices to chat to the team about mental
health.”
Daniel Allen, Co-Founder of TradeMutt and TIACS said: “The level of vulnerability it takes to talk about sex is much the
same as the vulnerability that it takes to talk openly about mental health. At TradeMutt, we are committed to starting
important conversations, and with sex and relationships playing such a huge part in shaping our lives, it’s important
that we acknowledge how these topics impact our mental wellbeing. Both TradeMutt and Lovehoney have built powerful
platforms that enable vulnerability, and if the response from our podcast with Rob is anything to go by, people are
about to become a whole lot more vulnerable through conversation. That’s how we create positive cultural change.”
A recent Lovehoney survey* found that 25% of people believe sex has a positive impact on their mental health. It was
also widely recognised that sex plays an important role in overall wellbeing. Three-quarters of those surveyed agreed
that a healthy sex life can help reduce stress levels.
Rob added: “We know that sex is still a fairly taboo topic, and not talked about as freely as it should be. We hope that
by encouraging people to talk more openly about intimacy, and encouraging a healthy sex life, we can make a positive
impact health and wellbeing.”