Involved in some of New Zealand’s most awarded campaigns, Mowday joins after leaving his role as Group CEO of DDB New
Zealand, where he was responsible for overseeing a staff of 270 and a client roster including some of the country’s most
revered brands. His 10-plus year tenure at DDB NZ generated first class work and numerous industry accolades which saw
DDB NZ transition from a leading Kiwi agency to one ranked in the top five most effective agencies worldwide by The
Global Effie Effectiveness Index.
Commenting on his appointment, Mowday says: “Joining the Accenture Interactive team and launching The Monkeys is an
opportunity I couldn’t refuse. In Australia, the agency has a reputation for creating provocative, powerful and
effective work and with the combined forces of Accenture Interactive; I believe we have a unique opportunity to bring
something really exciting to New Zealand.
“The arrival of The Monkeys will also help clients further power their ability to deliver the best brand experiences
that can only be offered by The Monkeys and Accenture Interactive. Whilst we will miss the very talented people and
amazing clients we’ve had the privilege of working alongside at DDB, I look forward to working with Mark and the local
team to help charter an exciting new journey into this creatively driven market.”
Well known for his “Trillion Dollar” bill campaign for The Zimbabwean and “Penny the Pirate” for OPSM, which have won
over 200 international awards between them, Damon Stapleton joins Accenture Interactive and The Monkeys from his
previous role as Regional Chief Creative Officer for DDB New Zealand and Australia. He was formerly Chief Creative
Officer of DDB NZ leading the agency to win 17 Agency of the Year titles. During his time, DDB NZ won Campaign Brief
Agency of the Year in 2019, and in 2020, Creative Agency of the Year at Axis in New Zealand and Creative Agency of the
Year at AWARD in Australia.
Says Stapleton: “Given the chance to be on the team that opens the doors of The Monkeys in New Zealand is something I
had to say yes to. I’ve long admired the agency’s ability to create outstanding ideas that live well beyond advertising
and go on to take their place in helping to shape Australian culture. Couple this with Accenture Interactive’s tech,
digital and data capabilities, and you have a really enticing opportunity to make a true impact on New Zealand, a
country well regarded as a source of inspiration for anyone creative.”
Accenture New Zealand Lead, Ben Morgan adds: “Justin and Damon are known for their outstanding creativity and brand
thinking. We are delighted that they have decided to launch The Monkeys and join Accenture Interactive as we expand our
business within New Zealand. Accenture Interactive is recognised as the world’s largest digital agency and we are really
excited about the potential of The Monkeys in bringing creativity to the entire brand experience.”
Adds The Monkeys Co-Founder and Group CEO, and Accenture Interactive ANZ Lead, Mark Green: “Our expansion into New
Zealand is an investment in our clients, our people and in our belief in the success of the model we’ve built.
“We are excited to welcome Justin and Damon to the team and to take part in that journey with them. Together, they have
produced some of the world’s most interesting work and have steered equally famous agencies working alongside impressive
brands. We believe they are the perfect people to help us build a great business in New Zealand.”
The expansion comes on the heels of Accenture Interactive’s recognition as the world’s largest digital agency for the
sixth year in a row as reported by leading trade publication Advertising Age.