INDEPENDENT NEWS

Subway® Launches Logo-free Billboards In Brand First

Published: Wed 7 Apr 2021 05:39 AM
6 APRIL 2021: Subway New Zealand has launched a brand-first marketing campaign, with a series of non-branded billboards popping up around the country.
The campaign celebrates the sandwich giant’s iconic Footlong sub and involves billboards showcasing a larger-than-life view of the food, without a logo or brand name in sight.
Subway Head of Marketing, Rodica Titeica, said the campaign traded off how well-known, well-loved, and easily identifiable the global sandwich brand is with New Zealanders.
“Sometimes saying less, says more – and when your product is as universally known and loved as the Subway Footlong, it speaks for itself,” Ms Titeica said.
“Research shows that 97 per cent of all consumers can identify Subway’s famous Footlong, without any brand information.
“Few brands can have this Eat Fresh confidence to put their products up in lights on a billboard, knowing they will be universally recognised and set mouths watering.”
The billboards are the latest move for the brand that started the year with a relaunch of the tagline Eat Fresh, as part of its new partnership with agency Publicis Worldwide.
“Highlighting Subway’s iconic footlong sub is about Subway reclaiming its fame through a fresher approach,” said Publicis Worldwide Executive Creative Director Ryan Petie.
“Our current campaign boldly celebrates our iconic Subway Footlong, reminding guests that when they’re craving a burger - ours is the best value in town – it’s a Footlong,” Ms Titeica said.
“Eat Fresh is more than freshly-prepared food, it’s an attitude that underpins everything our brand represents – one that we’re proud to be highlighting in our Footlong fame campaign.”
The campaign runs until the end of May and is the third campaign produced by Publicis Worldwide since their appointment as the brand’s creative agency of note for Australia and New Zealand, in mid-2020.
For further information about Subway, visit Subway.com.au.

Next in Business, Science, and Tech

Commission Warns Genesis Over Business Billing Errors
By: Commerce Commission
Tax Changes Yet To Dampen Red-hot Housing Market
By: Quotable Value New Zealand
Consents For New Homes At All-time High
By: Statistics New Zealand
The outlook for coral reefs remains grim unless we cut emissions fast — new research
By: The Conversation
Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks
By: The Conversation
Why The Reserve Bank Is Concerned About New Zealand's Rising House Prices
By: The Reserve Bank of New Zealand
View as: DESKTOP | MOBILE © Scoop Media