New Zealand Tech innovator WayBeyond is taking on Microsoft’s Power BI and Excel products to give growers an alternative
solution for integrating all their business data into one digital platform.
“Historically the technology to manage your data was limited. Growers have gotten used to spreadsheets and other
historical tools, however solutions now exist that are specifically created for agriculture and can address some of the
biggest pain points – access to real time data and everything in one central view. This is what Data Studio now offers,”
says Chief Technology Officer Jonathan Morgan.
“Being agriculture focused means we can have a relationship with our customers supporting them in a way these generic
products can’t. We’re offering an easy-to-use option without the need to be a data analyst or spend countless hours
pulling information together manually into a spreadsheet.”
“The journey begins with farm data and now includes business data and the relationship between them. This includes
financial information, environmental data, harvest data, labor management data, water and crop waste data and being able
to provide verifiable data that is required by business partners or regulators.”
Data Studio runs on the FarmRoad digital platform and allows data integration with other systems using open APIs. Once
connected growers have access to real-time data all in one centralized view and can configure graphs and elements to
their preference and role – from the grower through to the CEO.
“We take all that complexity and put it in the back-end of FarmRoad and once connected you can get it all in real time.
You can’t manage what you don’t measure. And when all your data is in multiple locations it makes it even more
difficult. For us it’s about transforming the way people farm, all towards creating more sustainable practices.”
Data Studio is available by subscription and open to any grower looking to integrate their data.