“Future-ready” organisations leveraging digital to operate faster and smarter could help unlock US$5 trillion in
economic growth, says Accenture studyMonday 15 February 2021
The pandemic-driven acceleration of digital adoption and the resulting new agile ways of operating could unlock US$5.4
trillion in profitable growth if applied broadly, according to a new report by Accenture.
Based on a global survey of 1,100 senior-level executives and externally validated financial data, the report, “Fast
Track to Future-Ready Performance,” assessed the impact of achieving progressive levels of business operations maturity
with the highest level being “future-ready.” The higher the maturity, the greater the degree of digital capabilities,
such as artificial intelligence (AI), cloud, and data analytics.
Accenture’s findings indicate that even amid the current economic uncertainty, a small core of companies —about 7%—have
achieved nearly twice the efficiency and three times the profitability of peers. These future-ready companies have
doubled-down on digital transformation and retooled operating models, pivoting from incremental improvements to
wholesale reinvention.
“Uncertainty has also put a premium on new, agile ways of doing things, reinforcing the idea that operations can be a
catalyst for competitive advantage, transformational value and growth,” said Paul Hearnden, Accenture New Zealand
Technology Lead “But this only works if companies think big— transforming how the work actually gets done across
technology, processes and people.”Achieving Future Readiness
Future-ready enterprises transform how work gets done by using rich data for decision-making, augmenting people with
artificial intelligence (AI) and employing agile workforce models — with striking differences in digital adoption and
operational maturity. The areas they focus on include:Cloud: Nine in 10 future-ready organisations (90%) — versus 76% of other organisations — use cloud infrastructure at scale, and
78% are also exploring new areas to scale and maximise value.Machine Intelligence: With a focus on augmenting people with technology, 71% of future-ready organisations have fully adopted AI and data
science capabilities — an 18-fold increase from just 4% three years ago — and 38% now scale AI practices, compared with
just 3% of other organisations. That number is growing, with 63% of future-ready organisations expected to scale AI
practices by 2023.Automate at Scale: Two-thirds (67%) of future-ready organisations have adopted end-to-end digital processes and 58% continue to scale
leading practices, compared with 32% and 6%, respectively, of other organisations. Four-fifths (82%) are expected to
scale leading practices by 2023.Smarter Data: Future-ready organisations are more than 10 times as likely as other organisations (52% vs. 5%) to use analytics at
scale—paired with better, more diverse data sets (45% vs. 6%)— to generate actionable insights and inform
decision-making. Three-quarters (75%) are expected to use analytics with diverse data by 2023.Agile Workforce: One-third (34%) of future-ready organisations have adopted an agile workforce strategy at scale, compared with just 4%
of other organisations, enabling them to tap into an expanded talent pool among ecosystem partners to mobilise special
talent as needed. Accenture estimates 71% will adopt an agile workforce strategy by 2023.
“Future-ready organisations know that it’s about maximising talent in an era when people are critical to success,”
Hearnden said. “They’re harnessing change by retooling operating models in ways that capitalise on human ingenuity and
machine intelligence to transform the way people work and the business performs.”
Organisations are currently on different levels of operations maturity in all industries. The findings indicate the
percentage of future-ready organisations in insurance (10%) and high tech (9%) are generally higher than other
industries. However, as the pandemic forced unprecedented digital acceleration, Accenture forecasts some industries will
leap ahead by 2023—with automotive (48%), insurance (42%) and banking (37%) expected to emerge as front-runners in
future readiness.
By assessing what Accenture calls “transformational value” — a concept that factors in financial performance and the
differentiated experience delivered—the research found future-ready organisations achieve average efficiency gains of
13.1% and lift profitability by 6.4%.
Additionally, organisations that advanced to the ‘future-ready’ level in the past three years reported improvements in
the speed of product and services innovation (cited by 83%), employee engagement and retention (80%), customer
experience (75%), business value generated from data (73%) and employee talent mix and reskilling efforts (68%).
While the majority are making progress, Accenture’s findings report 93% can do more and advancing business operations
maturity even by one level pays off. On average, companies with one higher maturity level in 2020 were 7.6% more
efficient in terms of lower operating expenses per dollar of revenue, and 2.3 percentage points more profitable in terms
of EBITDA as a percentage of revenues.
The report, “Fast-Track to Future-Ready Performance,” is the first in a research series that looks at the drivers and
trends shaping how enterprises and business functions operate globally.Methodology
Accenture surveyed 1,100 senior-level executives worldwide, 44% of whom were C-suite executives, across 11 countries and
13 industries. The research, conducted in 2020, assessed four levels of business operations maturity — stable,
efficient, predictive and future-ready — with each level underpinned by progressing digital capabilities, such as AI,
cloud, and data. The business impact was assessed by combining survey responses with externally validated financial data
from 810 of the 1,100 organisations surveyed.Accenture in New Zealand
Accenture is a leading professional services company, providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Accenture New Zealand brings innovation to improve the way Kiwis work,
play, live and grow. With a team of more than 400 of New Zealand’s best and brightest, Accenture brings a new
perspective on growth to New Zealand’s leading organisations. https://www.accenture.com/nz-en