Buddle Findlay Today Released Its Refreshed Brand And Visual Identity

Published: Thu 11 Feb 2021 10:31 AM
Refreshed brand reflects positioning as New Zealand’s collaborative law firm
In late 2019, Buddle Findlay's Board mandated a project team to focus in on what Buddle Findlay stands for and offers to its clients, and to ensure its branding and visual identity is an accurate reflection of that. The project team, led by Paul Beverley (the firm's former National Chair), worked with an external brand agency who undertook engagement with the firm's people, clients and non-client entities. The research confirmed that Buddle Findlay's key point of difference in the legal market is its collaborative approach and focus on people and relationships.
The firm has used a collaborative approach as the central theme for its new visual identity. Says National Chair, Jennifer Caldwell, "The Buddle Findlay promise is exceptional outcomes through collaboration. Our brand and visual identity needed to better reflect the focus on collaboration and relationships, and capture the contemporary, clear thinking, confident, people-centred firm that we are."
The process confirmed that clients want to work collaboratively with their legal service providers. Paul Beverley commented that, " this process confirmed that a collaborative ethos is central to our identity as a firm. That works well as we know our clients are looking for an extension of their in-house legal team – for external lawyers who bring a current and collaborative approach to working with the client teams, their consultants and their stakeholders."
Charlotte von Dadelszen, a Board member, Chair of the Diversity and Inclusion committee and one of the project team members says, “Importantly the feedback we received from the research showed that our clients and our people described Buddle Findlay's way of working, as very collaborative. We know that successful relationships drive successful outcomes. Our refreshed brand and new visual identity better reflect who we are as a firm and the way we work."
Buddle Findlay’s expertise and clients span the key sectors of New Zealand’s economy.

Next in Business, Science, and Tech

Air New Zealand Capital Raise Deferred
By: Air New Zealand
Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time
By: Commerce Commission
Auckland Population May Hit 2 Million In Early 2030s
By: Statistics New Zealand
It's Business Time – Business Travellers Return To The Skies In Record Numbers
By: Air New Zealand
Outcome Of PwC Review Into Air New Zealand Gas Turbines Business
By: Air New Zealand
Renewable LPG Achieves Emissions Budgets With No Need To Ban New LPG Connections
By: LPG Association
House Values Continue To Climb As New Government Measures Announced
By: Quotable Value New Zealand
View as: DESKTOP | MOBILE © Scoop Media