oOh!media New Zealand is bringing innovative, cross-channel solutions to the forefront with the appointment of Rick
Goodwin as its new Product Solutions and Innovation Director, plus the hiring of industry veteran Chris Phillips as
Street Furniture Product Manager.
They will lead a rejuvenated team responsible for the delivery of an integrated audience and data-led approach to
selling oOh!’s various channels, focusing on what brands need in the current market while also developing innovative
cross-channel products for the future.
Mr Goodwin steps into the role from his former position as Digital Channel Manager, bringing extensive media industry
knowledge and 15 years of local and international experience. His strategic leadership will see a focus on cross-channel
campaign solutions, audience delivery and ROI, plus playing a key role in setting the New Zealand business up for its
evolution into programmatic digital Out of Home.
He will be supported by Chris Phillips, a specialist in data-driven marketing with over 20 years’ international industry
experience, who recently joined oOh! from Reach Media.
In addition, Rebecca Heer joins the team as Product Specialist Retail, driving oOh!’s retail shopping centre offering.
Ms Heer is an internal promotion, moving into the role from the marketing team.
Ben Gibb, oOh!media New Zealand’s Head of Sales, said the combination of Mr Goodwin’s experience across both online and
Out of Home channels, and Mr Phillips’ data-driven approach, would greatly enhance the company’s integrated offering at
a time when audience delivery, audience-based solutions and maximising ROI were key priorities for clients.
“Rick has valuable digital and Out of Home media experience, and a real vision for the future of Out of Home, which make
this promotion a well-deserved recognition of his five years with the company,” he said.
“Restructuring the team under his leadership allows us to place a stronger emphasis on pulling together our core Street
Furniture and Retail channels into more integrated, audience-led propositions which are the building blocks to
delivering exceptional campaigns for our clients.
“Chris will be a key player in the team and crucial support to Rick. His ability to find innovative solutions that
increase reach will be a great asset as our product offering evolves.
“Rebecca has a fantastic can-do attitude, and has demonstrated her value to the company in the last 12 months since
joining us. Thrust into being very hands-on through COVID, Rebecca was a key part of the team that pulled together our
weekly Data Insights updates.”