The Sparkling Water Brand and Entertainment Icon Team-up In New Holiday Campaign with Powerful Environmental Message:
“Enjoying the small meaningful things”
SodaStream, the leading sparkling water brand*, today unveiled its 2020 holiday campaign focused on “enjoying the small
meaningful things.” The biggest SodaStream global campaign to date features hip-hop legend Snoop Dogg encouraging people
to focus on the small but important things in life even more so this holiday season. The campaign focuses on people and
embraces the magic of the season.
The story blinks at family holidays and replacing big plans by staying home and enjoying small but meaningful things, in
the holiday spirit. As always, SodaStream also delivers its environmental message when Snoop is joined by an animated
sea turtle to call on people to make the small change to reusable for a big impact on helping our planet. One reusable
SodaStream bottle can save-up to thousands of single-use plastic bottles.
The campaign carries these important messages in SodaStream’s classic light-hearted fashion, leveraging over the top
superstar Snoop Dogg to focus on the “small things” such as baking gingerbread cookies with family. Another scene
features Snoop’s entire family sitting at the holiday dinner table struggling to stay off screens and all portraying
Snoop’s face from the children to the dog.
“At SodaStream we always encourage people to make a positive change. This year we really went all in to deliver a
campaign everyone can relate to, a campaign on what’s important” commented SodaStream Global CMO Karin Schifter Maor.
“SodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help
widely spread this message in a fun way.”
“I love my Sodastream so it was natural for me to partner up with them for this campaign. They make a great product and
a big difference in the word. I am happy to help spread the love!“ said Snoop Dogg.
Esteemed director Jake Szymanski directed the video, perfectly in line with the company’s playful tone and style.
Szymanski’s credits include “Mike and Dave Need Wedding Dates, “The Package,” Several shorts for Funny or Die and
“Saturday Night Live,” and most recently a Forrest Fenn inspired action comedy for Studio 8.
(*by volume consumption)