Staffing is one of the biggest headaches for New Zealand tourism operators at present, even though their businesses
continue to be impacted by the closed borders.
According to a new industry survey by Tourism Industry Aotearoa, just over half (53.23%) of the 318 respondents reduced
staff numbers in response to the COVID-19 pandemic. But ahead of the usually busy summer season, 60% of respondents have
sought to employ additional staff over the past three months, with 45% saying it has been difficult to find suitable
The results of the survey were released today at Tourism Summit Aotearoa
, before an audience of more than 300 tourism leaders and stakeholders at Te Papa in Wellington. It is the third in a
series of industry surveys carried out since April, to measure the impacts of COVID-19 on the tourism industry.
TIA Chief Executive Chris Roberts said the latest survey shows that operators have got over their initial state of shock
and are now resigned to working with what business is available, with an eye to the future recovery.Chris Roberts
“Respondents are resolutely staying in business in spite of losing their international customers. Many have been able to
expand their offerings to the domestic market. There’s a degree of confidence returning, tempered by the realisation
that there are still tough times ahead,” Mr Roberts says.
The responses to questions on staffing suggest that businesses have reached a point where employment levels have
stabilised at a new level. Many are now focused on retaining key staff and hiring new people to meet demand.
“Getting the staff they need is a considerable challenge. The ‘lumpy’ nature of domestic tourism, with demand happening
at weekends and school holidays, means many of the roles that need to be filled are part-time and temporary. Some
respondents commented that New Zealanders were unwilling to take on roles that were not fulltime and permanent.
“Immigration settings are also highlighted with visas not being renewed for existing employees and no access to overseas
The survey found that the most important measure needed to help the industry recover is to find ways to open our
borders, although operators recognise that a high level of care will be needed and borders should only be reopened when
it is safe to do so.
A targeted grants scheme for impacted tourism businesses is also seen as a way the Government can provide further
“Looking to the future, there is strong commitment for improvements to the post-COVID tourism industry, with high value
and sustainability being seen as important,” Mr Roberts says.
Tourism Summit Aotearoa is supported by Marsh New Zealand, the Ministry of Business, Innovation and Employment, NZ Māori
Tourism, ServiceIQ and the Tourism Industry New Zealand Trust.