Key Mediaworks Radio Results At A Glance
THE BREEZE IS THE MOST POPULAR MUSIC STATION IN THE COUNTRY
The Breeze has retained its position as the number one music station in the country with 9.5% share and a national audience of 622,000 listeners - an increase of 38,500 listeners*.
MAI FM BREAKFAST DELIVERS EXCEPTIONAL RESULT
Mai FM has grown its national audience by 33,500 listeners* and in Auckland, the Mai Morning Crew with Nickson, Tegan and Jordan is the leading music Breakfast station with 12.3% share - up 2.8%$. It is also the most popular music station in Auckland overall with an increase of 23,100 listeners to achieve a weekly audience of 241,600 people^.
MAGIC REACHES ITS HIGHEST EVER LISTENERSHIP
Magic has reached its highest ever listenership** with an audience of 427,900, an increase of 30,100 listeners* . It has also cracked a 9.0% share for the first time and is now the third most listened to commercial station nationwide. Magic also beats its commercial talk competitor nationwide in Mornings (9am - 12pm)++ and Afternoons (12pm - 4pm)+++.
ROVA CONTINUES TO GO FROM STRENGTH-TO-STRENGTH
Rova continues to experience fantastic growth reaching over 705,000~ app downloads. During the month of September, over 152,000 unique users streamed over 4,400,000 hours of radio with a 27% increase~~ in streaming year-on-year. Podcasts continue to surge in popularity with downloads up 92%~~~ year-on-year and curated playlists available on rova music+ stations recorded a 93%~~ increase year-on-year.
Leon Wratt, MediaWorks Content Director - Radio, says:
“We’re very pleased to see such a strong result for radio despite the ongoing disruption of Covid-19. With 84% of the total population tuning into radio every week, the platform continues to show its strength across the country.”