July 2020 | At a time when the nation’s focus is on buying local, New Zealand’s favourite chip brand*, Bluebird, is celebrating
some of the things that are unique to New Zealand with the launch of four new Kiwi flavours. And it’s not afraid to
court a little controversy.
The new Kiwi Flavourites range is an accomplishment in chippie innovation, taking inspiration from classic Kiwi pastimes and traditions with
four flavour combinations – and a special twist.
In a love ‘em or hate ‘em move, Bluebird is appealing to sweet-toothed chip fans with a limited-edition lamington
Bluebird General Manager Ali Hamza says: “We know both our paua fritters and lamington chips are going to raise a few
eyebrows, but you just can’t beat the salty and zesty hit or wonderful sweet bite with the satisfying Bluebird crunch.
The bigger controversy, that we’d like to put to rest, is over who invented lamingtons: us or the Aussies?”
Australian chip eaters have already tested the lamington flavour, produced by Smiths, claiming it’s a quintessentially
Ali Hamza added: “We’re not buying that: it’s a Kiwi cake that the Aussies copied and now they’re about to see our
lamington chip give them a run for their money.”
Lamington is joined by the more traditional ‘Sunday roast’ and ‘cheese and onion toastie’ chips, as well another
controversial flavour ‘paua fritters and lemon’, to spark some nostalgia.
Ali explained what’s behind the new, limited edition flavours: “With the borders closed, New Zealanders have been given
the chance to enjoy the things we love about our country the most. This gave us the opportunity to celebrate what makes
us truly Kiwi – creating flavours that spark happy memories.
“Nostalgia can help in uncertain times, and we hope a little taste of New Zealand will give everyone something to smile
The Lamington flavour in particular has received high praise from Bluebird’s Potato Chip Production Manager Chris
Clements, who says that never in his 30 years at the company has he been so excited about a flavour. “Straight away when
you open the packet, the aroma comes out of a freshly cooked strawberry and chocolate lamington yummy – this flavour
takes the cake!”
The four limited edition flavours are:Paua Fritters and Lemon – Inspired by a trip to the beach, this unexpected salty and zesty flavour will be every seafood lover’s go-to.Lamington – A very modern twist on a classic Kiwi afternoon tea, you’ll taste sweet and coconutty combined with savoury and that
classic Bluebird crunch.Cheese and Onion Toastie – No roadie is complete without a stop at a local lunchroom for a crispy and gooey cheese and onion toastie.Sunday Roast – A bit of a Kiwi tradition, the Sunday roast plays off the classic Kiwi tradition of sharing a family meal– and pairs
perfectly with the original crispy cut chip.
Bluebird’s Kiwi Flavourites not only take inspiration from Kiwi flavours, they also showcase the talents of one of New
Zealand’s creative treasures – artist Greg Straight. Greg designed the packets to feature all things that would evoke
Kiwi memories, depicting the inspiration of each flavour with artfully designed icons we all recognise.
Available from 20 July at leading supermarkets, petrol stations, and convenience stores for a limited time only. RRP
$2.20 140g share bag and $1.49 40g single serve.