Operation Booster, Beam’s platform to assist local shops, restaurants and cafes across Auckland has grown to more than
45 local businesses across Auckland. The expansion of this program ensures that every day thousands of Beam riders have
access to discounts and benefits from a variety of Auckland small businesses.
Beam has configured its mobile application to create a large number of virtual parking locations across the city,
located outside establishments that sign up to the initiative. All parking spots will be created following the
guidelines for parking established by Auckland Council.
Beam’s research across cities in APAC indicates that riders parking near retail outlets increases the natural footfall
and revenue for those businesses. By ensuring many more riders start and end their trips outside retail locations, Beam
will be directly stimulating economic activity at the local community level.
To amplify the positive impact of the new system, Beam will also promote, free of charge, the establishments in their
app, showing details and promotions on the scooter map. The system will also use GPS-triggered messaging that allows the
retailers themselves to create promotional messages that will appear in the app for any rider ending a trip nearby.
Beam’s research shows that 40% of regular Beam riders in Auckland already used Beams to visit shops and restaurants
before Lockdown, so Beam is estimating that the initiative will drive an additional 100,000 customer visits to Auckland
businesses over the next 6 months.
“We are part of this community - through both good and challenging times - and we want to do all we can to ensure that
businesses impacted by COVID-19 could get a real boost as conditions move back to normal. By guiding riders to locations
in order to support local business we are fostering that sense of togetherness and mutual support across the community,”
said Frederick Conquer.
“During lockdown we had a fantastic response to our free scooter offer for restaurants that supported their delivery
needs. Following the lifting of lockdown our focus turns to connecting customers with businesses.”
Beam’s operations team in the city recently began approaching local businesses to discuss the initiative, and over 45
establishments have already signed up. One of the first partners to sign up to Operation Booster is popular bubble tea
store Chatime.
"There's no denying that this pandemic has taken its toll on the hospitality sector. But as we move forward, clever
initiatives like this offer us a glimmer of hope, a welcome and timely opportunity to get back on our feet quickly with
free exposure to thousands of people across the city,” said George Shuang of Chatime.
Businesses looking to join “Operation Booster” can sign up at ridebeam.com/operation-boosterParticipating Booster StoresChatime Queen StChatime MetroChatime Dominion RoadKage KingslandMad Mex Fort StMad Mex NewmarketMad Mex St LukesMad Mex Sylvia ParkMad Mex Victoria StreetMad Mex Wynyard QuarterYeah Bowl PokeBest Ugly Bagels NewmarketBest Ugly Bagels Commercial BayBest Ugly Bagels City Works DepotDice & ForkBurgerFuel Customs StBurgerFuel Mt EdenBurgerFuel ParnellBurgerFuel PonsonbyBurgerFuel Pt ChevBurgerFuel Queen StreetTossLord of the Fries K RoadLord of the Fries SnickelBurger Burger NewmarketMojo AUTMojo Auckland UniversityMojo Viaduct HarbourMojo Victoria StreetMojo Wynyard QuarterMojo WyndhamSal's Fort StreetSal's K'RDSal's Mission BaySal's Mount EdenSal's ParnellSal's Queen StSal's RemueraSal's Mount WellingtonSal's Wynyard QuarterNando's Lunn AvenueNando's Mt EdenNando's OnehungaNando's Queen StreetNando's St LukesNando's Sylvia Park