OMANZ Launches Industry First Placement Policy

Published: Wed 24 Jun 2020 09:14 AM
The Out of Home industry has united through the Outdoor Media Association of New Zealand (OMANZ) to take an active role in minimising exposure of restricted messaging to children and young people through the industry Placement Policy.
The Policy aims to ensure that all industry members are aware of and comply with community expectations in relation to the placement of Out of Home advertising. It is designed to work in conjunction with the OMANZ Code of Conduct and industry self-regulatory Codes that govern the content of advertisements.
Developed in consultation with ASA (Advertising Standards Authority), ANZA (The Association of New Zealand Advertisers) and The Food Industry Taskforce, OMANZ and its members have taken this initiative to ensure the industry is operating in the best interest of the community.
The Policy includes imposing restrictions including:Products that are illegal for sale to minors cannot be located within a 300-metre sightline of the main entrance to a Primary, Intermediate, or Secondary school; similarly,Occasional foods and beverages cannot be located within a 300-metre sightline of the main entrance of Primary or Intermediate schools.
These policy features, as agreed by OMANZ members, is the most effective ways to ensure that signs are not legible from school grounds or as children travel to and from school and are some of the most stringent globally – with Australia operating within a 150-metre sightline and the UK, within a 200-metre sightline.
Hilary Souter, Chief Executive of the Advertising Standards Authority said, “It is great to see self-regulation in action with the Out of Home sector taking this initiative to support responsible ad placement and assist advertisers and agencies with code compliance.”
Natasha O’Connor, General Manager of OMANZ said, “the OMANZ Placement Policy illustrates that the Out of Home industry acknowledges its responsibility to operate in a manner that is in line with community expectations, and as such, has pro-actively introduced this new self-regulating policy.”
“As experts in advertising, we want to ensure the significant reach and power Out of Home is used to make a positive difference in our community,” O’Connor continues.
OMANZ Placement Policy will come to effect on 1 July 2

Next in Business, Science, and Tech

Contact delivers for customers, employees and shareholders
By: Contact Energy
OceanaGold Announces Receipt Of WKP Mining Permit
By: OceanaGold
COVID-19 lockdown has widespread effects on labour market
By: Statistics New Zealand
New Research By NZ Post Shows Online Shopping Grew 105% In Alert Level 3
By: New Zealand Post
Westpac NZ Lowers Merchant Fees For Small Businesses
By: Westpac New Zealand
Million Dollar Plus Property Sales Increase 11.7% Nationally, Says REINZ
Ice-olation For Antarctica New Zealand
By: Antarctica New Zealand
July House Price Index illustrates market resilience
By: QV Valuations
Queenstown Rents Experience Biggest Drop In Seven Years
By: Trade Me Property
The Quiet Earth
By: Auckland University
James Shaw says Kiwibank, not ministers should decide on investors
Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments
By: Financial Markets Authority
Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off
By: FIRST Union
Stronger Green Voice Needed Next Term To Stop More Mining On Or Under Conservation Land
By: Green Party
Unemployment Figures Don’t Tell The Full Story
By: New Zealand National Party
View as: DESKTOP | MOBILE © Scoop Media