The EMA’s ExportNZ arm is giving 120 businesses in the export community from Taupo North the chance to fast-track their
global expansion plans - just when they need it most.
The EMA’s Chief Executive, Brett O’Riley, says COVID-19 has hit many of them hard, but exporters are a tenacious and
innovative bunch who are always looking for opportunities.
"We’re giving them the chance to step up and take part in our Export Excelerator Programme, which connects them with
those who have ‘been there, done that’ for invaluable mentoring," he says.
Thanks to Air New Zealand Cargo, Westpac Institutional Bank, Baldwins Intellectual Property, Ports of Auckland, BDO and
Zespri transferring their sponsorship of the cancelled 2020 ExportNZ Awards, 30 businesses will be fully funded for a
year in the programme, and 90 others 50 per cent funded.
The Export Excelerator programme sees experienced exporters paired up with participants for 10 hours to act as sounding
boards and mentors, and to focus on tackling the challenges that they face of expanding globally.
It helps exporters capitalise on opportunities, minimise the risk of expansion, challenge assumptions of go-to-market
strategies and enables them to join a community that they can for advice and support when they need it.
"The 145 Excelerators have been selected from New Zealand’s top exporting businesses and have experience across all
geographies and industry sectors," says Mr O’Riley.
One of those to benefit from the Export Excelerate Programme is personal care and health and beauty company Parrs
"Engaging in Excelerate100 is a must. We've been going a long time, mucking in and doing it ourselves, but having that
real-world independent advice and support at a very senior level is so invaluable," says International Business
Development and Marketing Manager Andrew Rainham.
"Sometimes you are so busy working ‘in the business’ that it can be difficult to take a step back and work on it to see
beyond the present and carefully examining the best ways to grow and move things forward. The mentors at Excelerate100
have really challenged us to be bold, open-minded, pro-active and focused on our export business in order to achieve the
future and results we want and aspire to."
To qualify exporters need to be a NZ registered, have an international revenue of $100,000 to $10 million and have been
sound before COVID-19. Then they follow this link
to apply and answer four simple questions.
Applications close on June 30 and exporters will be notified by July 10 of their application outcome.