Today marks the official unveiling of 'Kiwis in Business', a brand new podcast featuring interviews with Kiwi business
owners, following the successful release of five pilot episodes.
‘Kiwis in Business’ is a melting pot of informal, yet informative interviews by Auckland-based Public Relations
specialist Linda Shackelford, of Expand PR, who sets out to explore the different personalities, ideas and skillsets of
innovative and entrepreneurial Kiwis.
“As a former journalist, I'm passionate about talking to Kiwi business owners about what makes them tick. During the
four years that I’ve been running my own boutique PR business, I have been hugely impressed and supportive of my fellow
New Zealanders who have built some amazing businesses from scratch,” says Linda.
“However, often smaller businesses go unnoticed and unrecognised or don’t know where to start on promoting themselves.
My job is to uncover the inspiring and authentic stories behind business owners and their businesses and help get those
stories out to the wider community.
“I am using my skills to highlight theirs – something which has turned out to be very fulfilling for both me, and other
business owners, especially at this uncertain time when small business owners need all the support and publicity they
The first five episodes released on Spotify and Google Podcasts have attracted positive feedback from listeners and
Linda says she’s had an influx of emails from small business owners requesting to be interviewed since she executed a
‘soft launch’ last week.
The episode; 'Exploring Aerial Photography' with Oamaru artist Emma Willetts, explores the creative’s passion behind her
photography, her travel adventures, why she started her own business and her plans to open a showroom in Oamaru in
An interview with Philip Moon, co-founder of Life101, an organisation that teaches life skills to a wide range of
groups, including prisoners, youth at risk and high performing teenagers around New Zealand, has attracted much
“I was delighted to talk about the positive change we at Life101 are making in the community,” says Philip. “I’m a keen
podcast consumer myself, and I really like the length and pace of ‘Kiwis in Business’ and see it as a fantastic way to
open my eyes (and ears!!) to what local businesses are doing in the community.”
All interviews are under 20 minutes, a palatable timeframe Linda says is perfect for consuming during a short commute to
a meeting, or on a daily walk.
“I’m a storyteller at heart, and love interviewing people to get to the crux of who they are, their purpose and drive. I
cherish hearing about inspiring businesses, quirky situations and the goals and challenges of our Kiwi leaders. So far,
I believe that this podcast is ticking all these boxes.”
Each week, a new interview with a Kiwi business owner will be released to followers, with supporting content being
rolled out on the ‘Kiwis in Business’ Facebook and Instagram pages.
Other episodes include a chat with Andy Ford, founder of Epic Campers, who hopes more Kiwis will explore New Zealand in
new ways, Jodie Rainsford, creator of James. a luxury dog bed and accessories brand, and an interview with life coach
Victoria Harrison of Change Therapy.CONNECT:
· Listen to ‘Kiwis in Business’ on Spotify
and Google Podcasts
· Follow on Facebook
· Register your interest in being interviewed: www.kiwisinbusiness.org