InternetNZ today reveals that New Zealanders are using .nz domain names more than ever before during the past weeks of
level 4 lockdown.
Domain Name System (DNS) activity, which measures requests for .nz domain names, has seen consistent increases week on
week of 5 to 7% since the lockdown started.
DNS is an essential component of the Internet that converts names you can remember (internetnz.nz
) into numbers a computer understands.
Some sites saw dramatic increases, such as Government domain names, which have seen a 40% increase in traffic compared
to before the nationwide lockdown.
was added to the register around 16 March. Spikes in traffic to this site align with the Government’s 1pm press
InternetNZ Chief Executive, Jordan Carter, says it’s a fantastic example of using a website as a hub of useful
"Many Kiwis are relying on the site for up-to-date, relevant information about COVID-19."
"Sharing of information is crucial, especially during a crisis situation, and a website is an easy way to ensure the
same information reaches many New Zealanders at once."
At the beginning of the lockdown, supermarkets saw high growth as more people looked into doing online shopping instead
of visiting the store due to the restrictions in place.
Activity for .nz domains related to travel has steadily declined, losing 40% of their activity in comparison to the
pre-lockdown baseline of 9 March.
Traffic peaks are occurring weekdays between 10am-11am and again at 4pm.
InternetNZ is also seeing a spike in .nz domain name registrations as more businesses around New Zealand make a move
"New Zealanders were using the Internet more than ever during alert level 4 and many businesses are thinking about how
they can be online during level 3", says Carter.
"With Kiwi consumers looking to support local businesses, it's a good time to explore how you can get online and show
your local presence with a .nz domain name."
Data shows the most popular words included in recent domain name registrations include online, kiwi, and shop.
InternetNZ’s DNS infrastructure sees over 4 billion queries per week.
InternetNZ is a non-profit organisation, and the home and guardian of .nz - providing the infrastructure, security and
support to keep it humming. We use the funding from the sale of .nz domain names to support the development of New
Zealand's Internet through policy, community grants, research, and events. Our vision is an Internet that is open,
secure, and for all New Zealanders.