Kiwi business advisory group, Grow NZ Business, has moved swiftly to provide support and assistance to kiwi business
owners navigating the COVID-19 pandemic.
With heightened levels of concern among kiwi businesses, Grow NZ Business founder, Jamie Farmer, says many business
owners are looking for help as they grapple with rapid and unexpected changes to business as usual, including reduced or
skyrocketing demand, supply chain issues, staff shortages and intensified hygiene requirements. “Grow NZ has responded
immediately by providing free webinars to kiwi businesses on “Leading Your Business Through Economic Uncertainty” and by
establishing a Facebook community page where business experts and fellow business owners offer support and guidance to
their peer group.
Jamie says the focus of both initiatives is to provide business and wellbeing support. “Hundreds of business owners have
already taken up these free services, showing the heightened need for a sense of community and advice. We are totally
committed to helping kiwi business owners through this challenging time, so we are self-funding these tools with the
help of our partners.”
Grow NZ has welcomed the Government’s response package and the speed, scale and scope of the support its offering New
Zealand business. “While more can always be done, the Government is to be commended for its actions. Now is the time to
put aside competition and politics and work together to protect our industries through co-operation, collaboration and
support.”
Jamie believes accountants have an important role to play in helping businesses cushion the blow from COVID-19.
“Accountants need to step up their game now and be offering support with cashflow analysis and scenario planning in
addition to standard tax compliance. Accountants who haven’t yet upskilled themselves or updated their technology
solutions and capabilities will struggle to offer clients the level of support that is required today and into the
future. “
Due to the economic pressure, personal worries and uncertainties we face, it is fair to assume that the level of stress
and anxiety business owners experience goes far beyond what they are used to. "Research shows (BUPA Global 2018) that
mental health conditions such anxiety, stress and depression are widespread and often neglected among entrepreneurs.
Decisions made in such state of mind are often suboptimal, which, is a catch 22, further maintain self-doubt, worries
and anxiety and undermine the immune system”, says Dr Adrienna Ember, clinical psychologist and executive coach. “If you
feel overwhelmed, as a responsible entrepreneur, don’t hesitate to reach out for help not only for your business but for
yourself as well.”
Register for GROW NZ’s free business support webinars: https://grownzbusiness.co.nz/free-webinar-registration/
Join GROW NZ’s business support community on Facebook: https://www.facebook.com/groups/GrowNZbusinessCommunity/