Vodafone New Zealand today announces brand new mobile phone plans that remove the fear of running out of data for its
customers. In a first for New Zealand, the redesigned mobile plans all offer Pay Monthly consumers and business
customers an endless supply of mobile data, with the difference in plans being the amount of data that runs at max
speed.
“In today’s world we cannot get enough data, whether it’s for streaming music, uploading video, using apps, sending
files, gaming, or a myriad of other amazing things. We’ve listened to what our customers are telling us,” says Vodafone
NZ Consumer Director Carolyn Luey.
“We’ve seen a massive increase in data usage over recent years and with Vodafone New Zealand’s investments in capacity
and 5G network roll out, we are now ready to meet the needs of data hungry customers. Our new, endless data mobile plans
will free them from the fear of running out of data at those crucial moments.”
Vodafone NZ reports that it has seen an average 52% increase in mobile data consumption year-on-year over the last three
years and a large increase in customers looking for greater data limits.
A recent consumer study commissioned by Vodafone and conducted by independent market researcher Colmar Brunton found
that 78% of New Zealand mobile telecommunications customers say it is important that they have access to (and credit to
use) data on their mobile phone.
“Mobile data has become a way of life,” says Luey.
“Like petrol in your car or milk in your fridge, the large majority of Kiwis now expect to always have data on their
phones for life on the go, so we want to make sure they always do.”
Vodafone’s new Endless Data mobile plans are available from February 26 at four competitive price points*. The lowest
cost plan will be $40 and offers 4GB of data at max speed, while the top end plan offers great value at $100 per month
with 100GB at max speed. Once customers exceed their max speed data they will be able to continue to enjoy using data at
a reduced speed**.
“Even when customers run out of their max speed data, they will still be able to do things they love like listen to
music, update their social media, and important activities like order ride-share transport, send an email or use a GPS
map online,” says Luey.
“Our higher data usage customers will also love the Extra Large plan with 100GB of data at max speed – New Zealand’s
most generous amount of max speed data on the market – at an incredible value of only $1 per gigabyte. These
data-munchers will be able to enjoy activities such as hours and hours of video streamed at high-definition quality, and
uploads and downloads happening as fast as the network and their device allows.
“Our business customers will also be able to enjoy endless data on these plans. Plus we have introduced a new Business
Team Plan where, when combined with our Business Lead Plan, up to ten team members can each enjoy the benefits of
endless data with 40GB Max Speed***.
“As we continue to roll out our 5G network across the country, Vodafone customers on our new plans will also have the
freedom to experience the awesome speeds and low lag times that it brings,” says Luey.
“We’re stoked to be able to offer our customers a full suite of plans with endless data, in what we believe is a
market-first for mobile plans. Our Vodafone New Zealand customers can enjoy their lives with the freedom of knowing they
now no longer need to worry about running out of mobile data.”