Freshmax announces sale of its New Zealand domestic business
AUCKLAND: 17 December 2019: Freshmax is today excited to announce its Board of Directors and majority shareholders have agreed to the sale of its
New Zealand domestic produce trading and services business to T Global (formerly Turners & Growers).
Freshmax New Zealand was founded in 1995 and is recognised as an industry-leading, full-service produce marketer. The
sale of its domestic markets business includes three market sites (Auckland, Wellington, Christchurch) and distribution
services throughout New Zealand. The sale does not include any of Freshmax Group’s pipfruit, international, Australian
or Intellectual Property (Innovar) holdings.
In announcing the sale of its New Zealand domestic markets business to T, Freshmax New Zealand CEO Andrew Common says the mutually beneficial deal sets up both parties for sustained levels of
business growth.
“Both T and Freshmax have a strong reputation for delivering value to their New Zealand suppliers and customers.
“We also share a similar culture with largely complementary business models. The coming together of these two businesses
provides greater sustainability and brings the potential for growth opportunities.”
Aligning the businesses will create ability for suppliers on both sides to access a wider market base and provide an
expanded portfolio of high-quality product to customers, Common says.
Freshmax Founder and Chairman David Smith says the company’s performance in New Zealand is something to be proud of.
“Freshmax has a longstanding and loyal team with a proven history of delivering value for its customers and suppliers. I
would like to thank our staff, suppliers and partners for their support through our journey together over the past 24
years.
“As a business we are confident that T provides an opportunity to extend our legacy into the future.”
After the deal receives final approvals, Freshmax will continue to focus on strengthening its investments in New Zealand
that support export growth.
Freshmax Group CEO Murray McCallum says the sale of the New Zealand domestic business will free up the company’s other
New Zealand businesses to focus on continued growth in international operations, including the potential for further
investment across its core categories and IP.
Both McCallum and Common will support the Freshmax New Zealand domestic team through the transition, before continuing
to drive the Freshmax Group’s Australian and international businesses.
Freshmax Company Details:
• Freshmax New Zealand has been developed as a full-service produce marketer specialising in retail category
management, regional wholesale, distribution, export/import and value-adding services (i.e. pre-pack, ripening).
• Freshmax NZ $110M in domestic sales
• Employs 280 staff
• 5 facilities – Auckland (x2), Palmerston North, Wellington & Christchurch
About Freshmax New Zealand
Since it was founded in 1995, Freshmax New Zealand has become a name synonymous with quality fresh produce and
large-scale service provision. We have focussed on six core categories and three main disciplines: domestic provision,
importation for domestic markets and, by far our largest division, export for overseas markets. This export division
includes Valleyfresh New Zealand and Freshmax Exports Limited (Formerly Crasborns), which leads our Global Pipfruit
Category.
About Freshmax Group
Over the past 25 years, the Freshmax Group has gone through multiple periods of investment and expansion. Firstly,
Trans-Tasman, starting in 2006, and then globally, starting in 2014. Throughout this time the Group has remained focused
on innovation and on varietal Intellectual Property. With a focus on eight core categories, four of them Trans-Tasman,
the Freshmax Group of today comprises one of the largest fresh produce marketing and distribution operations in the
Southern Hemisphere.
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