LOS ANGELES, CA – July 17, 2019 – At a private industry event held in Los Angeles today, leading data analytics company Parrot
Analytics announced that it will once again host the Global TV Demand Awards, recognizing the most in-demand TV series
of the year. The 2nd Annual Global TV Demand Awards will take place in January 2020 and include several new award
categories, including those recognizing the impact of content from Europe, Asia and Latin America.
The announcement was made by Samuel Stadler, VP Marketing, Parrot Analytics, who said: “As we know, there are a number
of awards that honor the artistic merits of television shows and the creative talent behind them. At Parrot Analytics,
we measure the audience demand for shows around the world, and we want to honor the shows that are resonating the most
with viewers. The Global TV Demand Awards is the first data-driven awards show, and for 2020 we are adding more
categories to showcase the impact of specific genres, as well as categories that illustrate the global influence of
exports from territories with some of the top producers of content outside of the US. We’ll have more exciting details
in the weeks ahead, so stay tuned.”
The categories for the 2nd Annual Global TV Demand Awards include:
1. Most In-Demand TV Show in the World
2. Most In-Demand Digital Original in the World
3. Most In-Demand Drama Series in the World
4. Most In-Demand Comedy Series in the World
5. Most In-Demand Documentary Series in the World
6. Most In-Demand Variety Series in the World
7. Most In-Demand Reality Series in the World
8. Most In-Demand Series Debut in the World
9. Most In-Demand Superhero Series in the World
10. Most In-Demand Export from Latin America
11. Most In-Demand Export from Asia
12. Most In-Demand Export from Europe
Parrot Analytics’ measurement of demand for television shows includes social media engagement, video streaming and
peer-to-peer protocols, photo sharing, blogging, and research platforms. Parrot Analytics is the only company that
captures, weighs, and combines all of these different touchpoints into a single content demand measurement. The Demand
Expressions® metric represents the total audience demand being expressed for any title across all platforms, in any
market, around the world. The winners of the 2nd Annual Global TV Demand Awards will be determined based on demand data
from January 1, 2019 to December 31, 2019.
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the
world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in
over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping
them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from
agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution,
acquisition and marketing decisions, as well as increased subscriber growth and retention. The company has offices in
Los Angeles, New York, London, Singapore and Auckland. Connect with us on YouTube, LinkedIN and Twitter. For more
information, see www.parrotanalytics.com.