Media release
Total New Zealand RNZ Audience Measurement
Survey 4 – 2019
Auckland, November 28th – Results of the Total New Zealand 2019 RNZ
Measurement Survey 4 conducted by GfK were released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable
insights into the strength and scope of radio listening across the country. The survey was conducted over 40 weeks and
sampled 14,879 people aged 10+.
Department of Statistics estimated population data at 30 June 2019 indicates approximately 4,347,100 people aged 10+
years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,577,400 [1] or
82.3% of them listen to a radio station each week.
Network RNZ National reaches 600,600 [1] different people each week, a 13.8% reach of all people 10+ across New Zealand.
This is a share of 11.2% [2] of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 173,300 [1] or 4.0% of all people in New Zealand aged 10+.
This is a share of 2.7% [2] of the total weekly radio listening in New Zealand.
2,836,600 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in a typical week.
Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 433,800 or 10% of people aged 10+ across New
Zealand. This is a market share of 14.9% [2] of the total radio listening audience at that time of day.
Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-new-zealand-reports/
Table 1: GfK New Zealand Total New Zealand RNZ Survey 4 2019 Cumulative Reach and Station Share, All 10+, Mon-Sun
12mn-12mn
Weekly Cumulative Reach [1]Station Share [2]000.0's%Network RNZ Concert173.32.7Network RNZ National600.611.2RNZ combo676.513.9
Please note: The S4 2019 release does not include an S4 release for the Waikato region. The weather effect that took down the Ruru
transmission tower continues to impact coverage in the area and as a result no surveys will occur in Waikato until 2020.
All historic S3 2017 data for Waikato will be carried forward for 2019 for both Total NZ and Waikato markets. The
industry requests that all users ensure all data used for these markets is clearly identified within the source.
ENDS
[1] The number of different listeners aged 10 years and over reached by each radio station per week within the given
time frame
[2] This is the percentage share each station has of all radio listening done over a week in New Zealand by people aged
10+. This may not be compared with the Commercial Station Share, which is based on share of commercial radio listening
only.