18th NOVEMBER 2019
For Immediate Release
Stray, in partnership with Kohutapu Lodge, wins top award for Community Engagement.
Stray and Kohutapu Lodge have won the top award for Community Engagement at the 2019 Tourism Industry Association (TIA)
The accolade recognises the work Stray and Kohutapu Lodge have done in the remote Central North Island community of
This work began in 2013, involving Stray (tour operator), Kohutapu Lodge (local accommodation host) and Murupara Area
School (program partner) with a vision to revitalise Murupara town (economically and socially) while providing an
authentic insight into modern day Māori culture for Stray’s international visitors.
Brett Hudson, CEO of Stray said, “We feel a huge sense of pride in what we have been able to achieve in Murupara with
Kohutapu Lodge. This unique partnership is improving the wellbeing of the town and enriching our manuhiri’s experience
by creating a personal connection with our rural communities. It is a great example of the significant value tourism
can add to isolated regions and epitomises the kind of meaningful experiences we aspire to create for our guests.”
The experience embodies the Tiaki Promise and introduces Stray’s international travellers to Māori culture and customs
including flax weaving, the laying of a hāngi, tī rākau and storytelling.
During the school term the experience extends to a heart-warming community program in which packed ‘hāngi’ lunches are
delivered to students who regularly go without.
Over the past five years over 20,000 hāngi food parcels have been delivered to Murupara Area School.
Delivering these meals in person has created an opportunity for facilitated educational exchanges between the
international guests and the students who are able to share stories about their respective cultures, countries and
The teachers of Murupara Area School have noticed significant improvements in the students’ confidence, communication
skills and their future aspirations as a world of possibilities is opened up to them.
Stray travellers often refer to the experience as a true highlight of their time in New Zealand
• Ends –