Media release
12 November 2019
AirpointsTM to celebrate 30 years with biggest ever Airpoints Dollars giveaway and an inflight party game
AirpointsTM is celebrating its 30th birthday, by giving away a massive 300,000 Airpoints DollarsTM to its members.
The popular loyalty programme is, to mark its 30th birthday, inviting its New Zealand based members to play an online
game of Pass the Parcel where they can unwrap a layer of the parcel to be in to win their share of 300,000 Airpoints
Dollars, plus daily prizes from Airpoints partners.
Members can unwrap one layer every day from 9am 13 November until midnight 1 December at Airpoints30th.co.nz. Everyone who plays then goes into the draw to win 1 of 3 Grand Prizes of 30,000 Airpoints Dollars, drawn at the end of
the competition. Passing the parcel on to friends and family by sharing the game on Facebook will earn players
additional entries into the Grand Prize draw.
To keep the party atmosphere to the fore, Airpoints is also set to delight passengers on a domestic flight on Wednesday
13 November, offering an inflight game of Pass the Parcel. Passengers holding a package when the music stops will unwrap
Airpoints Dollars and prizes from Airpoints partners, with the final layer revealing a prize of 5,000 Airpoints Dollars
for one lucky traveller. Everyone on the flight who doesn’t get to unwrap a layer will be gifted with 30 Airpoints
Dollars for their participation in the party game. Passengers in Air New Zealand domestic lounges in Auckland,
Christchurch and Queenstown will also be served celebratory cupcakes to mark the occasion.
Airpoints was first launched in 1989 as the Frequent Traveller Club. The loyalty programme has evolved significantly
over the past 30 years and is constantly looking for new ways to reward its 3.3 million members.
Regional General Manager Loyalty and Customer Direct Jeremy O’Brien says this significant birthday provides Airpoints
and its’ loyalty partners the opportunity to celebrate with and give back to its valued members.
“This Airpoints 30th celebration is a fun way of bringing our partners and members together, to give away some fantastic
prizes and to simply say thank you for your continued loyalty to Air New Zealand.”
Did you know? Over the past 12 months:
Number of rewards purchased using Airpoints Dollars - 1.2 million rewards
Most common age of Airpoints members – 31 (just older than the programme!)
Item most frequently purchased on the Airpoints Store – Blunt Umbrella
Number of upgrades enjoyed by Airpoints members – 136,000
Most purchased item on board using Airpoints Dollars – Sour Cream and Onion Pringles
Average number of coffees served to Airpoints members per month in Auckland’s Air New Zealand Lounges – 55,000
Number of Kiwis earning Airpoints Dollars every day – More than 900,000
Figures shown reflect period end of October 2018 to end of September 2019.
Ends