Trade between New Zealand and India is poised for growth over the coming years, but New Zealand companies need to be
more proactive in embracing the Indian market and learn from the increasing numbers of Kiwi companies tasting success in
That is the central message that has emerged from the India New Zealand Business Council (INZBC) sixth annual one-day
event on 14 October in Auckland. Titled ‘India Unplugged’ this year’s theme was ‘Collaborate to Grow Trade.’ This was
the sixth annual summit organised by the council.
Spread over four sessions comprising engaging presentations, stimulating panel discussions and interactive Q sessions, participants were drawn from a range of entities including government, business and export promotion agencies
both from India and New Zealand, exporters and Kiwi entrepreneurs who shared their own inspiring success stories from
Inaugurating the event Minister of Employment and Associate Minister for Māori Development Willie Jackson said
describing India’s potential as vast is an understatement. “It is the fastest growing economy in the world with
excellence in farming, high precision manufacturing and IT, opening up more avenues for collaboration. NZ is willing to
provide assistance for India’s economic goals particularly in agriculture sector,” he said.
India’s High Commissioner to New Zealand Muktesh Pardeshi said while relations between the two countries are friendly
and cordial, they are not extensive and deep. There was a need to work together to identify greater linkages including
in the cultural and sporting fields in order to broad base and deepen the relationship, he added.
National Party leader Simon Bridges related his experience of travels to India – how similarities exist between both the
countries, but at the same time, there were significant differences comparing the countries to the kiwi and the
He said there was need for more governmental interaction such as more visits from NZ ministers to India. He highlighted
the need for relationships in the film industry – this can have a powerful relationship between both the countries, he
He also spoke of the need to expedite the visa granting processes and how delays were costing New Zealand millions of
dollars, especially in the tourism and education sectors.
Grahame Morton, Principal policy advisor, Americas and Asia, at the NZ Ministry of Foreign Affairs and Trade said trade
had grown 40% since 2014, but there that had been a change in in the sense that there has been a significant drop in
commodity trade but increase in goods and services.
Mr Morton, who has worked in India in the past, added that Prime Minister Ardern had met Prime Minister Modi last month,
when she conveyed to him that her government is looking at stronger and deeper ties between both the country, making NZ
and India good partners in the Indo-Pacific.
Honorary Indian Consul Bhav Dhillon described India as a land of opportunities, the fastest growing economy with a
burgeoning middle class which presents an opportunity like no other. To take trade relationships further, he highlighted
the need for direct connectivity between the two nations.
He outlined examples of success stories through the Make in India programme such as Glidepath and Rakon. He said
pharmaceuticals and the services sector showed great promise. He emphasised on the role that 225,000 Indians who live in
New Zealand can play in becoming a bridge to doing business in India.
INZBC Chairman Sameer Handa said the council had recently set up two new chapters in India with author Bharat Joshi and
CricHQ CEO Sridhar Venkatraman heading the Delhi and Mumbai Chapters respectively. Another initiative the council took
this year was a quarterly magazine titled Kia Ora India, Mr Handa added.
Fonterra’s Judith Swales outlined Fonterra’s recent experience in launching the Fonterra Future Joint Venture in India
and the new Dreamery brand.
Asia New Zealand Foundation’s Suzannah Jessep said India gets its share of negative press, but these should not define
the country. However, perceptions are now changing due to access to a multiple number of new sources of information, she
Successful IT entrepreneur Carmen Vicelich, said in going to dynamic markets like India, there was often the need for
presence on the ground such as having a local country manager and having more face-to-face meetings and interactions.
The Summit started new conversations on topics like, the role of Maori economy in international trade (with the presence
of Liz Mellish) and the role of high value sectors in NZ exports to India.
The session on high value sectors, curated by International Trade enthusiast, Sunil Kaushal, discussed potential areas
of collaboration in the field of space technology, aviation and IT services.
The interactive sessions saw enthusiastic participation from the audience at the daylong summit.