INDEPENDENT NEWS

Jasmax and Haumi Partner for Cultural Design

Published: Mon 30 Sep 2019 01:26 PM
Media Release
30/09/2019
For Immediate Release
Jasmax and Haumi Partner to Bring Radical Advancement in Cultural Design
Jasmax has entered into a partnership with leading Māori cultural development specialist, Karl Johnstone, founder and director of Haumi. Drawing on his extensive national and international experience in the heritage, arts and design sectors, including ten years creating and leading exhibitions at Te Papa, Karl will provide guidance to Jasmax around developing and maintaining cultural design leadership within New Zealand.
Jasmax CEO Sjoerd Post says the partnership with Haumi is reflective of Jasmax’s bold vision for New Zealand architecture. “This partnership allows us to lead a cultural design discourse in New Zealand. I’m excited by the opportunities this brings for our clients. Karl brings a wealth of knowledge in the cultural sector and shares our vision for the future of raising the bar on indigenous design intelligence and subsequent outcomes in the built environment.”
The partnership evolves from the commitment of one of Jasmax’s original founders, Ivan Mercap, to a design practice that acknowledges the way in which we are defined by the place in which we live, and Aotearoa’s bicultural foundation enshrined in Te Tiriti o Waitangi.
The formalised partnership has arisen out of the role Haumi has with Jasmax on the New Zealand Pavilion at Expo 2020 in Dubai. Principal Architect, Matthew Glubb, says: “Having Karl on the team as the Director Māori (Creative), has allowed us to tell a more sophisticated and refined New Zealand story on the international stage.”
Of Rongowhakaata, Te Aitanga-a-Mahaki, and Ngāi Tāmanuhiri decent, Karl will also provide mentorship to Jasmax’s cultural advisory group, Waka Māia. Waka Māia is a team of dedicated designers who facilitate engagement with mana whenua groups on specific built environment projects utilising engagement frameworks including Te Aranga Māori Design Principles. As well as the NZ Pavilion at Expo 2020 in Dubai, recent projects include The University of Waikato’s Tauranga tertiary campus and Auckland’s transformational infrastructure project, City Rail Link.
Haumi is a specialist concept and development business which initiates, designs and delivers projects of national and international significance both in New Zealand and throughout the world. In addition to his role at Te Papa, Karl’s 20-year career in the cultural heritage sector includes eight years as the director of the New Zealand Māori Arts and Crafts Institute. He has been on numerous boards including most recently, the New Zealand Arts Council Toi Aotearoa and was Kaihautū for New Zealand at this year’s Venice Biennale.
Karl Johnstone says, “My work naturally involves shifting thinking in the cultural space from one of obligation to one of opportunity – and that aligns well with Jasmax’s vision for the future of Aotearoa New Zealand.”
ENDS
Media: See a two-minute interview with Matthew and Karl discussing the aspirations for the partnership.

Next in Business, Science, and Tech

Funding For R&D; In New Zealand – Expert Reaction
By: Science Media Centre
COVID-19: NZ Joins Global Initiative Keeping Ports Open And Freight Moving
By: Maritime New Zealand
National Backs Businesses With $10k JobStart
By: New Zealand National Party
Government Exempts Some Home Improvements From Costly Consents
By: New Zealand Government
The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards
By: New Zealand Media and Entertainment
ASB Takes The Lead Again With New Low Home Loan Interest Rate
By: ASB Bank
The Problems With Testing And Case Statistics For Covid-19
By: Nathan Hoturoa Gray
Fletcher Building to lay off 1000 staff in New Zealand
By: RNZ
Driving prompt payments to small businesses
By: New Zealand Government
On Why We Should Legally Protect The Right To Work From Home
By: Gordon Campbell
Supporting Kiwi businesses to resolve rent disputes
By: New Zealand Government
Understanding 5G Concerns – Expert Q&A;
By: Science Media Centre
Record Monthly Surplus As Imports Dive
By: Statistics New Zealand
Bar reopening night 'much, much quieter'
By: RNZ
New Zealand’s population passes 5 million
By: Statistics New Zealand
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media