Guesswork and dumb luck are no longer enough, says leading technology business
A quirky, interactive event aimed at businesses struggling to understand who their clients really are (or should be)
will be an eyeopener for many, says Australasian business solutions company, Fusion5.
Hot on the heels of some significant international data breaches, the event will be calling out those who are ‘risking
it all’ by relying on Excel spreadsheets or documents to keep their customer data safe from hackers, disgruntled
employees and competitors. The Guess Who event is designed to help businesses use CRM (customer relationship management)
software in the cloud as a means to reduce costs, increase sales revenue and apply industrial-strength security to their
irreplaceable data.
As well as highlighting security issues, data integrity will be another crucial issue discussed at the event, says
Kristy Brown, Fusion5’s General Manager - CRM. "While protection of data is front of mind for all businesses today, the
quality of the data is also a key concern. We live in a data-driven world, where customers and prospects expect higher
and higher levels of personalisation and service, so collecting and using data smartly is paramount. You can’t rely on
guesswork and luck."
Fusion5’s Guess Who event will include hands-on participation, interactive examples of CRM in action, presentations from
technology specialists, real-life examples of how to do it right, and for the overwhelmed - a FREE ‘Customer
Relationship’ therapy session with a Fusion5 CRM expert.
When: 3-5pm, 25th September 2019
Where: Microsoft House, Level 5/22 Viaduct Harbour Ave, Auckland, 1010
ENDS