More people are choosing which businesses to buy from, based on how they treat their workers.
“These findings show it’s more important than ever for businesses to comply with minimum employment standards and have
assurance systems in place, to ensure workers are being treated fairly and prevent any negative effects on their
branding and bottom line,” says Employment Services General Manager, George Mason.
The findings come from the 2018 New Zealand Consumer Survey which found that 48 per cent of respondents will always, or
most of the time, consider purchases based on knowledge of how the business treats its workers. This was 11 per cent
more than in the 2016 survey.
“Also of note is that consumers who are self-employed or running their own business are more likely than consumers
overall to always consider worker rights before purchasing. This suggests that many business owners are already aware of
the importance of worker rights, and that it’s becoming best practice for businesses to address these issues.
“We encourage all businesses to undertake checks of their own and their supply chain’s employment practices, including
conducting labour rights risk assessments. Businesses with a good reputation for their sustainable practices, creating
ethically produced goods with assurances workers are treated fairly in their business, will be able to rise to the
consumer demand. As this survey shows, nearly half of all consumers will consider not buying from those who don’t.”
The survey also found that 18-26 year olds, females, and consumers with more knowledge about consumer rights are more
likely to consider how workers are treated, when making purchase decisions.
Employment New Zealand provides detailed guides for employers on adhering to their rights and responsibilities on the website here and sets out some practical steps to identify and mitigate labour rights issues in supply chains here.
Anyone concerned about the employment situation of themselves or someone they know is advised to call its contact centre
on 0800 20 90 20, where their concerns will be handled in a safe environment.