New campaign to help businesses take more responsibility for what they make
A business campaign to increase ‘product take back’ schemes has won the support of the Government’s Waste Minimisation
Product stewardship is when producers, brand owners, importers, retailers and/or consumers accept responsibility for
reducing a product’s environmental impact.
It involves greater oversight and control throughout the whole life cycle, from production through to end of use and
beyond. It means avoiding wasteful products and eliminating unnecessary waste. It also means redesigning products and
doing more to ensure products and materials are recycled or reused.
The Government’s Waste Minimisation Fund has granted $160,000 to the Sustainable Business Network (SBN) for a two-year
campaign to promote this. The work will include a national roadshow to explain and promote product stewardship. This
aims to increase the number of businesses offering ‘take-back’ product stewardship schemes. The ultimate goal is to
increase the product stewardship schemes accredited by the Ministry for the Environment. There are currently 13.
One example is the Interface ReEntry Programme. This recycles used carpet tiles into new carpet tiles and other
products. Carpet tiles beyond their usable life are returned to the original manufacturer in the U.S. They are stripped
Schemes like these cut waste and return valuable materials back into production.
The roadshows will be followed up with a national campaign encouraging business buyers to ask “what will I do with this
at the end of its life?” when purchasing.
Rachel Brown is CEO of SBN. She says: “It’s fundamental to our future that we all take greater responsibility for the environmental impacts of what we do in
our personal and professional lives. If businesses are not providing their customers with an end of life solution they
are presenting them with an end of life problem. That has to be managed and paid for by the customer or rate payers.
“Product stewardship schemes help solve the waste issue. They enable businesses to capture valuable resources. They
create better and deeper relationships with customers. These are vital steps towards the emerging low carbon circular
economy, which we are helping grow in NZ together with our members.”
The grant was approved by Eugenie Sage, Associate Minister for the Environment, and will comprise 84% of the total cost
of the campaign. Campaign partners include 3R Group, Inzide Commercial, Fuji Xerox and Abilities Group.
The grant comes as the Ministry for the Environment opens its consultation on new product stewardship proposals,
announced today. They include regulations to help New Zealand transition from a linear ‘throw-away’ culture based on
‘take-make-waste’, to a circular economy based on ‘make-use-return’.
Rachel says: “The proposals back businesses taking greater responsibility for what happens to their products and packaging at the end
of their life. It’s exciting to see a renewed emphasis on government and business working together on this. We’re
especially pleased to see packaging included as a priority product. Our current work on plastic packaging is
demonstrating strong business support for urgent action in this area.”
In addition, SBN is currently running a series of masterclasses in partnership with Foodstuffs, NZ King Salmon and the
Ministry for Primary Industries. These bring together industry experts, business leaders and regulators, to improve New
Zealand’s plastic packaging systems.
Many of the participating companies are signatories to the New Plastics Economy (NPEC) Global Commitment. The initial
commitment is to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025 in
practice. One of the goals of the masterclass series is to enable companies to meet and exceed this commitment.