All eyes are on Air All Blacks with Air New Zealand’s latest safety video attracting more than 10 million views globally since its release yesterday
Along with winning fans down under, the video has attracted strong interest from North and South America, Japan and the
As well as being a trending topic on Twitter, there has been a resoundingly positive response from social media fans
citing the video as being “one of the best ones yet”, “loving the nostalgia of the 1987 All Blacks legends” and on Rick
Hoffman’s “hilarious addition to an already awesome video.”
In an interview
with Newshub’s The AM Show today, Air All Blacks safety video star Rick Hoffman said featuring in the video was a ‘dream come true’.
“If I look back on my 49 years of living, there are two things I really wanted. One was to climb Mount Kilimanjaro and
the other was to star in a safety video for Air New Zealand.”
Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says the airline is thrilled to hit 10
million views with Air All Blacks.
“Our safety videos have built a global following and are a unique platform to share the best of New Zealand with the
“We’ve heard loud and clear our social followers love the All Blacks and are cheering with us as we back the team in the
build up to Japan.”
Air All Blacks can be viewed here