Auckland-based vegan cheesemaker Angel Food will launch their second equity crowdfunding campaign on 15 July to fund
their next phase of growth in a rapidly-evolving market for plant-based and vegan products.
Started in 2006, Angel Food is one of the leading plant-based cheesemakers in New Zealand. Since their first equity
crowdfunding raise in 2015, they have rapidly grown their production and distribution.
“When we did our first raise in 2015, we were supplying about 70 shops and 70 eateries. Today we supply 400 shops and
300 eateries — and our turnover has increased tenfold,” says Angel Food founder Alice Shopland.
Angel Food is seeking to raise between $200,000 and $385,000 which represents 4.3%–7.95% of the company. Shares are $35
each with a minimum investment of $350.
“We are concerned about the climate crisis and the suffering of animals being farmed for food — which is why we aim to
make delicious products that are widely available so it’s easier for people to choose plant-based,” says Shopland.
“Our customers love what we do. For many, it’s the first time they could eat cheese. We had one woman in her thirties
with a severe dairy allergy try her first cheese toastie because of our products, and decided it was the best meal of
her life.”
Last year Angel Food expanded their team to meet growing demand and saw its best-ever sales year of $1.7 million in
revenue.
“I’m thrilled to be going out to our crowd again with this new raise. It’s a chance to share our plans for the future,
and grow our team. I’ve learned through rapid growth that sustainable progress only happens when you have a strong team.
And we’d love for more people to be part of that team,” says Shopland.
PledgeMe founder Anna Guenther is excited that Angel Food is going back out their crowd.
“Last time, Angel Food met their goal in less than two weeks. I can’t wait to see what happens this time!”
One of PledgeMe’s first successful equity campaigns, Angel Food raised $151,125 in two weeks in 2015.