Sony Network Communications Partners with Taboola to Integrate Taboola News into Sony News Suite Services Across 34
Countries
July 3, 2019 - Taboola, the world’s leading discovery platform, today announced a strategic partnership with Sony Network Communications, a
group company of Sony Corporation. Under the partnership, Sony Network Communications will integrate Taboola News into
Sony News Suite services to bring a personalised editorial experience to their broad consumer base. The goal of the
partnership is to enable Sony to bring personalised and relevant content from Taboola’s global network of premium
publishers to News Suite services.
In addition to increasing user engagement, Taboola News creates a new revenue stream for Sony Network Communications and provides Taboola’s publisher partners with a new
audience growth engine, all while supporting quality journalism. Sony Network Communications will integrate the Taboola
News feed directly on the News Suite, surfacing relevant, personalised news and content from its network of premium
publishers.
Mobile carriers and mobile device manufacturers are utilising Taboola News to surface content directly into their
devices and news apps from the nearly 50 markets around the world where Taboola operates. Taboola is able to leverage
its AI-driven personalisation engine to showcase content users are most likely to be interested in consuming next.
Through the partnership, Sony Network Communications and Taboola will enable premium publishers to share curated content
in an immersive news reading experience with millions of people and diversify their dependency on traffic sources. For
brands, Taboola provides the unprecedented opportunity to be recommended side-by-side to some of the most innovative
journalistic publishers reaching larger audiences without the ties of walled gardens.
"Taboola’s advanced deep learning technology and in-depth knowledge of users' preferences makes them the perfect
innovation partner for Sony News Suite. Their discovery platform allows us to provide our mobile users across 200
countries and territories as a way to discover new and exciting content fully integrated with our Android mobile
experience,” said Makoto Ishii, General Manager at Sony Network Communications. "We're thrilled to be teaming up with
Taboola to deliver dynamic new content to our readers."
“Our focus over the next 10 years is to help bring quality journalism and news to all devices, and drive hundreds of
millions of people back to the open web. Mobile usage, in particular, is increasing with today’s users checking their
mobile phones nearly 100 times a day,” said Adam Singolda, CEO and Founder, Taboola. “With smartphones becoming
increasingly prominent in day-to-day experiences from browsing to shopping, Taboola brings readers back to the open web
strengthening today's publishers by granting them direct access to their audiences, in the same way SEO did over the
last 20 years.
“There is a massive opportunity for premium publishers, advertisers and smartphone manufacturers alike to engage with
these audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and
trust. We are honoured to collaborate on the journey with Sony Network Communications, and power those ‘moments of next’
where users are open to discover things they may like and never knew existed.”
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