Ravensdown’s Greg Campbell has been named the 2019 Primary Industries Chief Executive of the Year at the inaugural
Primary Industries Awards.
The accolade, presented at the awards function in Wellington last night, honours an outstanding chief executive working
in New Zealand’s primary industries. It recognises leadership that has delivered positive change to the primary sector
and promoted their organisational and reputational excellence.
Greg said the award was a personal honour but also much-deserved recognition of the commitment from Ravensdown’s
shareholder owners and New Zealand farmers to smarter farming.
“In the six years, I’ve been at Ravensdown there has been an impressive shift toward sustainable practices, not only
within our co-operative but throughout our valuable and important primary sector.
“Farmers’ are developing and adopting new and innovative technologies to tackle some of the toughest environmental
issues we’re facing as a country and a planet. The leadership and excellence we see in our primary sector every day
often goes overlooked, so it’s tremendous to see more attention being given to the exciting innovations being made right
here in New Zealand.”
Greg is passionate about collaboration and determined to shift perceptions of Ravensdown so that the co-operative is
seen as farm nutrient and environmental experts rather than simply a fertiliser seller.
“Leadership is about listening, fronting up to challenges and welcoming scrutiny. As a sector earning $45 billion a year
for New Zealand facing issues like environmental footprint, health and safety, new technology and trade disruption; the
stakes are high. Of course we all can and should do better. For now I salute the real achievements being made across the
primary sector and thank the judges for their kind comments.”
Award judges commented on Greg’s ability to demonstrate the important skills of partnership and relationship building as
well as leading the transformation principal to the success of Ravensdown.