INDEPENDENT NEWS

Heavy lifting in sports and active lifestyle pays off

Published: Fri 28 Jun 2019 08:49 AM
Today Mars has signed an agreement to purchase a majority shareholding in German targeted nutrition business, foodspring and, as part of this transaction, Fonterra has sold its interest in foodspring’s parent Goodminton A.G, and will realise a gain on sale of $64 million.
Fonterra’s Chief Operating Officer NZMP, Kelvin Wickham, says the partnership with foodspring has been an exciting early activity for Fonterra’s new Sports and Active Lifestyle business unit.
“From day one both foodspring and ourselves could see how our two companies would complement each other to make the most of the fast-growing sports and active market.
“foodspring had established a strong on-line sales channel and a digital nutrition and wellbeing coach, and we’re the protein innovators with a range of high value, advanced ingredients.
“Both companies could see the growth opportunities within the targeted nutrition market. And that’s exactly what’s happened. Over the past 18 months foodspring has become the fastest growing targeted nutrition brand in Europe.
“At the same time, the partnership gave us immediate and direct access to the fast-growing consumer Sports and Active Lifestyle segment. This is not just about professional athletes or bodybuilders anymore. Today it’s about everyday people taking more interest in their health and wellbeing, living longer and leading more active and healthier lives.
“This continues to be a really attractive market for our dairy protein and dairy speciality ingredients and we will keep up the momentum in this market. We are excited about continuing our relationship with foodspring and its new owners Mars, who will remain a valued customer of our NZMP ingredients business,” says Mr Wickham.
The Sports and Active Lifestyle market is one of the fastest growing categories within the food and beverage industry. It is helping people with their health and wellness needs and is estimated to be worth $200 billion globally.
“Nutrition plays a key role, and a great example of this is people across the world recognising protein as an important ingredient to support their health, with milk among the holy grail of protein sources.
“We’ve got a strong 60-year track record when it comes to protein and have a remarkable Research and Development team who are always finding new ways to innovate,” says NZMP Director Sports and Active Nutrition, Komal Mistry.
Notes:
The transaction is subject to regulatory approvals from competition authorities.
The gain on sale is subject to customary purchase price adjustments, exchange rate movements and final audit. It is not yet clear when the transaction will close and whether it will have an impact on FY19 earnings.

Next in Business, Science, and Tech

Avocados at lowest price in almost three years
By: Statistics New Zealand
Auckland port move: Cabinet ministers deliberate on decision
By: RNZ
Dead rats washed up on beaches sent for toxicology testing
By: RNZ
Resource Strategy plots path ahead for sector
By: Ministry of Business Innovation and Employment
Methane satellite mission control in New Zealand
By: New Zealand Government
Moving port will cost Government, consumers and environment
By: National Road Carriers
Caution urged over rat carcasses on beach
By: Department of Conservation
MBIE plans for budget changes due to ‘no new mines’ policy
By: NZ Energy and Environment Business Week
Government’s resources strategy all spin and no substance
By: New Zealand National Party
Resource strategy could hinder delivery of energy to NZers
By: NZ Petroleum Exploration and Production Assn
Minerals Sector Contributes Significantly to Wellbeing
By: Straterra
"Shoddy" NZ oil strategy released as scientists raise alarm
By: Greenpeace
New Government mining strategy lacks urgency, clout
By: Forest And Bird
New Zealand joins MethaneSAT climate mission in space
By: Ministry of Business Innovation and Employment
Satellite to measure methane emissions – Expert Reaction
By: Science Media Centre
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media