Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.
The team will focus on cross-market opportunities and will be bolstered by the global agency’s best-in-class technology
and consultancy capabilities. The full integration also strengthens Isobar’s leadership in the experience-transformation
sector across the Australia New Zealand region.
Isobar, owned by Dentsu Aegis Network, has a team of 6,500 people in 85 locations across 45 markets, including the
Americas, EMEA and APAC. The agency has a global focus on delivering experience-led transformation, powered by
creativity for its global clients including Coca-Cola, adidas, Enterprise, P, Philips and Huawei. In 2019, Isobar was named as a Leader in Gartner’s Magic Quadrant for the fifth year in a row, and
has been named as Campaign Asia’s Digital Agency of the Year for six out of the last eight years.
Little Giant was acquired by Dentsu Aegis Network in 2017, joining the Isobar network to become Little Giant, Linked by
Isobar. Founded in 2011, the award-winning agency now has a team of over 30 and a roster that includes internationally
renowned brands Silver Fern Farms and Villa Maria, as well as leading New Zealand brands such as House of Travel, TVNZ
and ASB.
Little Giant was named one of New Zealand’s fastest growing companies in 2015 (Deloitte Fast 50), one of Asia-Pacific’s
fastest growing technology companies in 2015, 2016 and 2017 (Deloitte Asia Pacific Tech Fast 500) and was awarded
Campaign Asia Pacific’s New Zealand Digital Agency of the Year in 2017.
Jean Lin, Isobar Global CEO, said: “We are delighted to bring the Little Giant team closer to the Isobar network of 6500 people across 45 markets. This
next step will elevate their creative and digital capabilities and entrepreneurial spirit to deliver experience-led
transformation for clients across the region, and the Isobar NZ the team will enjoy the benefits of working with a truly
borderless global agency with big ambitions.”
Ian Howard, CEO at Isobar New Zealand, said: “For the past seven years Little Giant has been single-mindedly focussed on creating best in class experiences that
people love. Now it’s time for us to take our work to the next level, and I’m confident that by fully embracing our
world-leading network and rebranding ourselves to Isobar New Zealand, we’re going to be better placed to deliver the
best possible outcomes for the businesses, brands and people we design for. Our focus will continue to be on
experience-led transformation delivered through creativity, and we’ll continue to preserve the empathetic, creative and
energetic culture that’s been the hallmark of our business for so long. “
Rob Harvey, CEO of Dentsu New Zealand, said: “Little Giant have added huge value and become an integral part of our group since they joined Dentsu Aegis Network in
2017. This rebrand strengthens both Dentsu and Isobar’s presence in the New Zealand market, scaling the network’s local
creative and digital capabilities, and giving Little Giant the incredible opportunity to ramp up their creative and
technology offering, transforming and growing businesses. The closer alignment to Isobar is a game changer and I’m
really excited to be working with Ian and the team to realise the huge ambitions we have for Isobar in this market.”
The team will continue to be led by Ian Howard, CEO Isobar NZ.