Wellington, Friday 14 June 2019 - Rebel Bakehouse is a Finalist in Innovation Gold for the 2019 Wellington Gold Awards, following the launch of its new
range of wraps featuring cricket and hemp flours in March 2019.
Chris Petersen, of Rebel Bakehouse, says they’re incredibly excited to be a finalist, as the new range of wraps was
developed in response to consumer demand for healthier and more sustainable food products.
“Since Rebel Bakehouse hit the shelves in March, we’ve seen sales double week-on-week and response from consumers is
very encouraging. Introducing Kiwis to crickets and hemp - alternative sources of protein - has started a new
conversation about what we’re eating and the impact of our choices on the environment.
“We want to offer Kiwis another choice in the bread aisle, which has been stale for many years. Our wraps carry a
minimum 4-star rating and we’re working towards a 5-star rating. They also contain a minimum protein level of 17%” says
Chris Petersen.
Form and functionality were essential steps in the process of creating the new range. Chris Petersen says alongside
taste trials, the team spent time testing and innovating the wraps’ usability.
“If you take a Rebel Wrap, and scrunch it up in your hand, it will bounce back flat and unbroken, unlike any other wrap
product on the market. Investment in new processing equipment, a bit of Kiwi ingenuity and tinkering with the cooking
process helped Rebel achieve its ‘bounce-back ability,” says Chris Petersen.
Rebel Bakehouse also recently announced plans to produce 100% Kiwi Cricket flour, the first New Zealand company to do
so. The flour will be used for its Cricket Wraps and beyond. A pilot farm is being developed in the Wairarapa.
The Gold Awards Gala Dinner will be held on the 25th of July in Wellington. The Gold Awards celebrate the excellence and
enterprise of business in the Wellington Region. You can find out more at https://goldawards.co.nz/