Media release
15 May 2019
Tourism industry launches careers package to attract New Zealanders
A three-year package of initiatives designed to attract New Zealanders to tourism careers has been launched today at
TRENZ 2019.
Building on the range of workforce development activities already underway across the industry, the package is designed
to:
• improve knowledge and perceptions of tourism and tourism careers
• make it easier for young people to experience tourism careers through activities like industry open days and placement
programmes
• ensure those entering tourism employment have a positive experience so they stay in the industry.
This will include activities like employer support and mentoring programmes. The package aims to help attract the
estimated 40,000 new employees needed to support tourism growth over the next five years. It will complement and expand
on the work already being done through other programmes to attract and retain talent such as the YoungTEC professional development programme and the Go With Tourism programme launched earlier this year by Auckland Tourism, Events and Economic Development
(ATEED).
Focused on the Auckland region, this game-changing new job platform at http://www.gowithtourism.co.nz aims to match young job-seekers with quality employers within the tourism industry. It also provides information about
the variety of roles available in tourism.
In 2018, TIA partnered with ATEED to undertake perceptions research to better understand what young Kiwis think about
working in tourism and who influences their thinking. This research offered new insights for industry employers and
educators so they can attract more young people and effectively retain and develop them into sustainable career
pathways. It found that parents and teachers are enormously influential in career choice. Tourism jobs are also
perceived as having average pay and being short-term.
“The perceptions research provided the basis for our business case. After extensive consultation with industry members
around the country, we are excited to launch this package of eight initiatives today,” TIA Chief Executive Chris Roberts
says.
The complete package is estimated to cost $1.9 million and TIA is currently seeking funding from government and other
sources.
“This package has the potential to make a real difference to our industry’s future. Other industries are well advanced
in programmes to attract talent and tourism can’t afford to be left behind. By taking a coordinated approach, we can
become more competitive in attracting the talent we need to continue offering world-class visitor experiences,” Mr
Roberts says.
To read Careers in Tourism: A Business Case, go to https://tia.org.nz/assets/c988157abd/Careers-in-Tourism-Business-Case-FINAL-MAY2019.pdf
ENDS