INDEPENDENT NEWS

Getting fit for market is essential for export entry

Published: Tue 30 Apr 2019 09:58 AM
Buy Pure New Zealand has a decade of experience building certified organic and natural brands nationally and taking them into export markets. As New Zealand and the Pacific agents for the Naturally Good trade event on 2-3 June 2019 in Sydney, Australia, Buy Pure are also offering a proven training programme with a leading team of trade experts on 10 May in Auckland.
The Expo event is considered the best of its kind in Oceania Pacific, but without the guidance and insight into how to build a winning strategy into a market six times larger than New Zealand, companies new to export can be overwhelmed. The art of securing sales, creating leads, launching products, undertaking market research, networking, and investigating competition has to be balanced with the correct legal, financial and structural frameworks that support opportunity and growth. Buy Pure’s proven training delivers on this and we have 10 Kiwi firms exhibiting at the Expo.
“Getting to an export market is one thing, but staying-in and prospering requires commitment and a more in-depth strategy.” Brendan Hoare, Managing Director of Buy Pure New Zealand said.
“Our practical and applied approach brings together the best possible expertise here and in Australia. Our New Zealand training includes leading entities such as NZTE, ANZ, Baker Tilly, James and Wells, Crombie Lockwood, social media experts Moloney Moloney as well as practitioners with decades of experience. We tie it together with in-market exploration and the experience of the largest trade exhibition dedicated to all things natural, organic and healthy. This real life experience gives insight and confidence to critical decisions required to have a chance of true success.” Brendan Hoare said.
“We are building a thriving trading community of organic, natural and fair trade brands throughout the Oceania, Pacific and Asian marketplaces. With our extensive, networks, knowledge and demonstrated commitment to the sector we are sure it will enhance the experience.”

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