Enterprise Dunedin launches new economic data insights dashboard
(Dunedin 26 March 2019)
Enterprise Dunedin in conjunction with key city stakeholders will launch a new data insights dashboard on its
DunedinNZ.com site on 18 March. Detailing statistics and trends across a number of city sectors, including tourism,
DunedinNZ Insights addresses one of the main actions within the Dunedin Destination Plan to ‘collect and share
insights’.
Found at www.dunedinnz.com/researchandstatistics, and developed with the help of local company Flock Consulting, DunedinNZ Insights collates information from a variety
of sources. Its dashboard gives a snapshot of important data that is relevant for monitoring the city’s economic
wellbeing. People can ‘drill’ a little deeper to additional information such as relevant reports and surveys.
Dunedin City Council’s Enterprise Dunedin Director, John Christie, says, “The DunedinNZ Insights dashboard has been
designed by Dunedin for Dunedin to help inform decision-making. It will provide regular data on living, visiting,
studying, working and investing in our great small city.
“It’s easy to use so people will be able to find a wide variety of information and data collated by Enterprise Dunedin
from external sources. For example, you can find out how many cruise ship passengers are expected, where visitors are
staying, domestic and international student numbers and economic factors such as the population of Dunedin.
“Key stakeholder partners and cross-sector representatives are working with Enterprise Dunedin in ‘Insights Forums’ to
ensure a city-wide and sector-wide approach to the collecting, sharing and reporting of data.
“These are exciting times for Dunedin as we enter a period of change and growth. By sharing and analysing local,
national and regional statistics regularly and consistently we can all identify trends, keep ahead of change and inform
marketing and management activities for Dunedin as a destination.”
The information will be useful to local government and businesses and those operating in all areas of tourism, as well
as visitors, domestic and international students and their families and, of course, the Dunedin community.
Mr Christie says, “The launch of DunedinNZ Insights marks the start of a six-month trial period. The Insights Forum
membership includes a lot of people with diverse interests and we want to give them an opportunity to see how the
dashboard works. After the trial period, we’ll review their feedback, and make any necessary improvements.”
Please see page 3 of the ‘Dunedin Destination Plan summary’ attached To see the Dunedin Destination Plan in full go to: https://www.dunedinnz.com/__data/assets/pdf_file/0010/652852/Dunedin-Destination-Plan-web.pdf To find out more about Dunedin go to www.dunedinnz.com/ About Dunedin City Council’s Enterprise Dunedin team:
Enterprise Dunedin’s role is to develop the local economy and market Dunedin to visitors, residents, students,
businesses and investors. We are deeply committed to this great little city and strengthen the community by: supporting
local businesses, growing the economy and fostering opportunities for employment providing a positive environment for
investment marketing the city as a beautiful and rewarding visitor destination developing the Dunedin brand and
encouraging local businesses and events to use it as a mark of identity and a marketing tool.
Enterprise Dunedin is responsible for a diverse and wide range of portfolios for a varied and far-reaching audience. We
are supported by a large number of cross-sector stakeholders.
We work in partnership with local industry groups and businesses, event and conference organisers, national and
international media, Tourism New Zealand and the Tourism Industry Association of New Zealand to promote Dunedin as a
fantastic place to experience nature and heritage, get a world-class education, work, study, invest and live.
To find out more about Enterprise Dunedin and to meet the team go to: www.dunedinnz.com/business/enterprise-dunedin
ends