The land and buildings housing a nationally-branded supermarket in one of Auckland’s fast-growing satellite townships
has been placed on the market for sale.
Built in 2000, the property at 37 – 43 Commercial Road in Helensville just north-west of Auckland is home to the town’s
long-established Countdown supermarket. The Countdown brand has 183 supermarkets nationwide.
The high-stud single storey Countdown supermarket has been selling cereals and baked beans on the Helensville location
for almost 19 years, and consists of a 1,772 square metre building sitting on 5,623 square metres of freehold land zoned
commercial 8C under Auckland Council’s plan.
Countdown Helensville’s holding company and leaseholder of the property, General Distributors Ltd, is a subsidiary of
Progressive Enterprises. General Distributors Ltd has a new lease in place through until 2031, with six further six-year
rights of renewal taking the potential term out to 2067. The lease generates annual rental of $500,000 plus G.S.T.
The Countdown Helensville land and building are now being marketed for sale by tender through Bayleys Auckland, with the
tender process closing at 4pm on March 7. Bayleys Auckland salesperson Ed Donald the property was a rectangular-shaped
parcel of land facing directly onto Helensville’s main road.
“The building itself comprises concrete foundations, steel framing, concrete tilt panel and fibre cement sheeting walls,
long run steel roofing, and aluminium windows and doors. The retail space has suspended ceilings throughout, vinyl
flooring, and is fully wired up with air conditioning units smoke detectors and alarms,” Mr Donald said.
“A produce delivery and truck docking bay are located on one side of the building – giving direct access to the store’s
warehousing area, bordered by its freezer and chiller amenities. The business’s air-conditioned office and staff
amenities – including bathrooms and cafeteria – are housed at the rear of the store sectioned off from the grocery floor
“As an investment opportunity, Countdown Helensville delivers on the standard criteria of having a reputable and
well-established tenant in place, with a strong customer base, on a long lease term, with a well-maintained high-quality
Mr Donald said Auckland Council’s zoning classification for Helensville’s town centre meant 37 – 43 Commercial Road was
one of only a few ‘big box’ retail sites within the town centre. The site has customer car parking for 92 vehicles –
with two entrances off Commercial Road.
“Auckland Council has been very clear with its intentions for Helensville to retain a town/village ambience reflective
of servicing its rural hinterland location. As such, the council has been directing any new developments or remodeling
of existing premises to be small retail tenancies and community services entities – such as doctor’s or dental clinics
or lawyers’ chambers…. with Countdown being the exception.
“Consequently, as the pre-eminent supermarket in town, General Distributors Ltd has expressed an interest in expanding
its presence on the Commercial Road site in future.”
Mr Donald said that with the nearest major supermarket competition, New World, located at Kumeu some 24 kilometres away,
the Countdown Helensville business had a substantial captive client base which stretched east to Kaukapakapa and
Waitoki, as well as north along the entire South Head Peninsula.
The last available census data shows Helensville township sustained a population of 2,532 residents, with that number
swelling to 9000 when the surrounding areas of Parakai, Rewiti, Woodhill and South Head were included.
The Stats NZ report on Helensville noted: “Because it is within easy commuting distance of Auckland City, Auckland's
North Shore, West Auckland and the new Albany development, and because of comparatively low property prices, Helensville
has become an attractive place for residents wanting to get away from city living.”
“People view it as having the best of both worlds - a quieter, small town pace of life in a rural atmosphere, but
combined with close proximity to all the facilities offered by the country's largest city,” added the population
Meanwhile, data from the Government’s electoral office records shows that in 2017, some 21.9 percent of households in
the Helensville electoral district had family income between $100,000 and $150,000 - the third-largest share in the
Mr Donald said that as a trading brand which relied heavily on its public persona, the Countdown Helensville property
had been meticulously maintained over its lifespan.
“This is to reinforce the appeal of Countdown’s offering among its shopping public – where a clean appearance is
paramount to underpinning the smoothness off the whole grocery purchasing experience. As a result, the maintenance of
the property has consistently been to a high standard over the years,” Mr Donald added.
The land and buildings housing a Countdown supermarket in one of Auckland’s fast-growing satellite townships,
Helensville, has been placed on the market for sale.