18 February 2019
Farmed deer numbers, including the number of breeding hinds and fawns, increased in 2018 according to provisional
agriculture census figures released by Statistics New Zealand. This follows a small recovery in stag numbers in the 2017
Deer Industry NZ (DINZ) chief executive Dan Coup says the trend is a strong indication of growing farmer confidence in
the viability of deer in a drystock farming operation.
Hind numbers in the year to 30 June 2018 recovered to 413,400 from a low of 392,300 in 2017, according to the
provisional figures. It is the first firm indication that the long-run decline in deer numbers that began in the late
1990s has ended and that a recovery is underway, Coup says.
“But what’s even more interesting is that the statistics indicate a dramatic increase in hind productivity. Farmers
reported that 84 per cent of hinds weaned a fawn in 2018, compared with fewer than 73 per cent in 2008. This increase
probably reflects the efforts farmers have been putting into improving hind nutrition and management,” he says.
“It also means deer farming, along with strong product prices, is able to compete better with alternative land uses.
This has been a key objective of Passion2Profit, the deer industry’s Primary Growth Partnership programme.”
The 2018 increase in hind numbers of around 5 per cent is seen by DINZ as sustainable if it continues in coming years.
“If this growth rate continues, it’s one that our venison markets should be able to handle. By and large it is coming
from the expansion of herd numbers on existing deer farms and to a lesser extent from newcomers to the industry.
“We don’t expect to see a large influx of new deer farmers,” Coup says. “Modern deer farming is a specialist business.
To successfully farm deer you need to make a significant investment in fencing, facilities and skilled staff. Velvet
harvesting facilities need to meet the high standards of world markets.
“The modern generation of deer farmers are highly skilled deer managers, as well as being savvy business people. They
share information and experience and most of them have close working relationships with their venison marketers and