Ecostore ‘Top of Mind’ in Sustainble Brands List for Fifth Year
Four in 10 New Zealanders are highly committed to living sustainable lifestyles
Wednesday 13 February 2019 – For the fifth year in a row, ecostore has come out on top of the unprompted list of
sustainable brands in New Zealand. The Colmar Brunton Better Futures report, released yesterday evening, asked New
Zealanders which brands were leaders in sustainability and ecostore was again mentioned unprompted by those surveyed as being leaders in sustainability. Furthermore, when
prompted, eighty-three percent of those surveyed named ecostore as a leading sustainable brand in New Zealand.
Use of renewable resources, care for the environment through business practice, and a focus on quality natural
ingredients were among the reasons people thought of brands as sustainability leaders.
Ecostore’s managing director Pablo Kraus says, “While we are thrilled to appear top of the unprompted list for the fifth
year in a row, New Zealand needs more companies championing sustainability. We are the only New Zealand company making
all of our bottles from sugar plastic despite the significant advantages to the environment by switching, including
reducing carbon from the environment. We are all in this together and corporates, particularly large corporates, need to
lead the way.”
“We are dedicated to tackling the plastic problem, hence our significant capital investment in sugar plastic and making
household cleaning and personal care products that are safer for Kiwis, their families and the planet. This has been our
approach since we launched in 1993. This philosophy goes hand in hand with ensuring we create packaging that is as
sustainable as possible. As a manufacturer of home cleaning and personal care products, it’s a responsibility we take
Ecostore has also committed to working towards an ambitious set of targets in the fight to beat plastic pollution.
Locally, ecostore has signed the New Zealand Plastic Packaging Declaration, and globally, the company has signed ‘A Line
in the Sand - a Global Commitment’ to tackle plastic pollution, driven by the Ellen MacArthur Foundation – global
leaders in the Circular Economy and addressing the plastic issue the world currently faces.
The report also suggests New Zealanders are ready for a deeper commitment to environmental stewardship and are ready to
take action to protect and preserve the Earth’s environment - four in 10 New Zealanders are highly committed to living
sustainable lifestyles. If ecostore produces products which are safer for people and their families and for the planet,
it’s easy for New Zealanders to make a difference in living their daily sustainable lifestyles.
“All our products are plant-based making them suitable for greywater and septic tanks to avoid endangering our
waterways, and our packaging solution can help to combat climate change. Since moving to sugar plastic in 2014, we’ve
saved 4,485 tonnes (and counting) of carbon from being released into the air.
When asked to name the issues New Zealanders cared about the most, the top environment or social concern was plastic
waste – seventy-two percent of Kiwis are concerned about the build-up of plastic waste in the environment. For the first
time in 10 years, more than half of those surveyed expressed a high level of concern about climate change.
“Our sugar plastic bottles are also 100% recyclable, so they can be remade into new bottles. But we know that plastic
that’s not recycled properly ends up in landfill or polluting our oceans and waterways, so we have been working toward
the elimination of plastic bottle waste by implementing refilling stations – we now have more than 60 refilling
locations around New Zealand, and we plan to grow this to 100.”
In one year, Kiwis have refilled bottles with over 30,000 litres of the company's cleaning and personal care products –
that's the same size as a home water tank. With every bottle refilled that means one less bottle is produced. The
company is now working toward making refilling easy and convenient.
Kraus says it’s disappointing to see that only one percent of those who buy lunch use reusable containers all the time.
Ecostore encourages people to bring in their reusuable containers to its refill stations as much as possible, giving
shoppers the option to refill anything from personal care products, such as shampoos and body washes, to laundry
detergent and other house cleaning products.
“If more consumers move away from single-use products in favour of refills, then we can significantly reduce packaging
waste. If consumers don’t have access to a refill station, another viable alternative is buying products in bulk,
limiting necessary packaging while providing a greater value to consumers. When reusing or refilling are not possible
options, recycling is the next best way to help manage the waste.”