14 February 2019
Growing smarter; wine survey reveals profit, innovation and price on the up
•For only the third time in the history of the annual survey, all five winery tiers featured profitable results in 2018
• Survey results indicate a positive correlation between innovation and financial performance.
•2018 saw a 1.8 percent lift in average prices received by Kiwi wineries.
AUCKLAND, NEW ZEALAND — The New Zealand wine industry continues to perform well on the back of profitability for
wineries of all sizes, strengthening balance sheets and a healthy propensity for innovation.
The 2018 Wine Industry Benchmarking and Insights survey report, entitled Growing Smarter, released today by Deloitte and ANZ Bank in conjunction with New Zealand Winegrowers, tracks the financial results of
36 survey participants accounting for 44 percent of the industry by litres of wine produced, and 35 percent by export
sales revenue generated.
Deloitte partner Peter Felstead says that the 2018 results show all categories of participants recording positive
profits before tax for only the third time in the twelve year history of the survey (2014, 2016 and 2018).
“In line with previous years’ results, larger wine companies with more than $20 million in revenue show the largest
average profit after tax of 18.7 percent of revenue, with smaller wineries generally achieving lower returns and with
greater variability amongst respondents.” says Mr Felstead.
“It has also been pleasing to see equity levels, as a percentage of total assets for the wider survey group, have been
steadily increasing over the last 10 years with levels ranging from 54 percent to 72 percent.”
ANZ General Manager for Commercial & Agri John Bennett says this year’s survey highlights the importance of innovation in the industry.
“The survey results indicate a positive correlation between innovation and the financial performance of wine companies,”
Mr. Bennett says.
“We are increasingly seeing businesses investing in technology and innovation which is leading to better business
“This is particularly relevant when it comes to environmental changes, managing staffing pressures and improving
Investing in technological advancements in plant and equipment was identified as important to 94 percent of survey
According to the survey, wine companies are adopting digital tools to improve customer and staff experience and
engagement, and to drive improved business decision making. Larger wineries are leading with a broader range of digital
tools, including in the uptake of more sophisticated Internet of Things (IoT) solutions. While at the other end of the
spectrum, many smaller wine companies are leveraging technology to connect and engage with their customers to maintain
competiveness in a tight market.
The report shows 2018 saw a 1.8 percent lift in average prices received by New Zealand wineries after sales outstripped
supply during 2017.
Prices per litre ranged from NZ$3.96 per litre for bulk export wine, NZ$8.47 per litre for packaged exports and NZ$10.34
per litre for supply into the domestic market.
In terms of New Zealand’s wine exports, 80 percent is bought by just three markets – the US, UK and Australia.
However, the price for New Zealand wine exported to the Asian markets of China, Hong Kong, Singapore and Japan is twice
the average export price. These Asian markets account for just 2.5% of our wine exports indicating significant growth
Furthermore with reduced tariffs brought about by the CPTPP, Canada (already New Zealand’s fourth largest export market)
and Japan (the tenth largest) are shaping up as top candidates for growth opportunities.
Felstead and Bennett both extend their thanks to those that took part in this year’s survey.
“We hope the individual benchmarking reports provided to participants will support the best possible decision making in
the industry. We are great believers in the power of information to help businesses assess their own performance and
identify opportunities for growth.”
To read or download the full report, Growing Smarter, go to www.deloitte.com/nz/wine