David Boyle CEO of PCNZ (Primary Collaboration New Zealand (Shanghai) Co Ltd
David Boyle has been appointed CEO of Primary Collaboration New Zealand (Shanghai) Co Ltd (PCNZ). Boyle has strong
experience of business in China having first being appointed to work for Lion Nathan in Shanghai, in 1997. He
subsequently graduated to COO and CEO roles with international businesses, based in Shanghai, before co-founding a
consultancy in Shanghai, in 2008.
He takes over in April from PCNZ’s founding CEO, Kevin Parish, who was appointed in 2015.
Andy Borland, Chairman PCNZ, said that transition is one of the themes in 2019 and from a management perspective it’s
time for some new thinking to come in and take it to the next level
“David will provide this with his strong China background. Kevin’s leadership and perseverance were key to getting PCNZ
through the challenging start-up phase in China and we now have a larger more sustainable business which has been a
fantastic achievement,” he said.
PCNZ now represents 13 New Zealand brands in China and has built up a team of 22 to support the growth of its clients in
this market. Its brands are all experiencing strong sales growth and more importantly getting a deeper understanding of
the China market.
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