Decisions Released
The following decisions have been published on the ASA website:
• Complaint 18/369 Appeal 18/020 Bauer Media, Television: Appeal Declined
• Complaint 18/413 Specsavers, Television: No Grounds to Proceed
• Complaint 18/427 KFC, Television, Settled: Advertisement removed
• Complaint 18/430 Burger King, Television, Settled: Advertisement changed
• Complaint 18/432 Henrys Beer, Wine and Spirits, Out of Home, Settled: Advertisement removed
• Complaint 18/433 Netsafe, Digital Marketing: No Grounds to Proceed
• Complaint 18/434 Specsavers, Television: No Grounds to Proceed
• Complaint 19/001 Gun City, Print: No Grounds to Proceed
• Complaint 19/002 Joblist, Radio: No Grounds to Proceed
• Complaint 19/003 Sportsfuel Supplement, Digital Marketing, Settled: Advertisement removed
• Complaint 19/008 KFC, Television: No Grounds to Proceed
• Complaint 19/009 McDonalds, Television, No Grounds to Proceed
• Complaint 19/010 Brand Developers, Television, No Grounds to Proceed
Quick Summaries
Offensive Ad Removed
The Restaurant Brands television advertisement for KFC showed a man changing clothes on the side of the road. The woman
holding the towel up for his privacy deliberately dropped the towel as a passing car approached.
The Complainants were concerned the advertisement showed a person being sexually harassed and humiliated which is
offensive.
The Advertiser apologised and said the advertisement was intended to be a light-hearted situation between a group of
friends. They removed the ad from all channels.
Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in removing the
advertisement and agreeing not to use it again, the Chair said that it would serve no further purpose to place the
matter before the Complaints Board. The Chair ruled that the matter was settled.
Advertiser Apologised for Explicit Quote
The message board outside Henry's Beer, Wine and Spirits premises in Woolston, Christchurch said "Day 5 without sex: I
went for a run with jandals on just so I could remember the sound."
The Complainant was concerned the message board used explicit sexual content, which they found offensive in a public
place where children were exposed to the message.
The Advertiser said in part: “Our customers really enjoy the humour but I understand that this particular quote was
perhaps pushing the boundaries for some people.”
Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in removing the
content and taking more care with future quotes, the Chair said that it would serve no further purpose to place the
matter before the Complaints Board. The Chair ruled the complaint was settled.