FOR IMMEDIATE RELEASE
New Zealand fashion brand Duffle are the first to launch product made entirely from pineapple leather!
They are the first to introduce pineapple leather into the country. This brings huge value for the NZ and international
fashion industry, paving the way for more transparent, sustainable consumerism. [01/02/2019, Wellington, New Zealand] Duffle are excited to announce the introduction of pineapple leather into their range. Duffle are the first business in New Zealand to showcase this innovative material, providing the country with a chemical-free,
zero-waste, vegan-friendly alternative to leather.
The pineapple leather known as Piñatex, was developed by Dr. Carmen Hijosa and her company Ananas Anam, after her work
as a leather export consultant in the Philippines. Piñatex is a response to a call for socially and environmentally
responsible fabric. Made from the cellulose fibres from discarded pineapple leaves, it’s a byproduct of existing
agriculture. Once leaves have been stripped of fibre the leftover biomass can be used as a nutrient-rich natural
fertiliser or a biofuel, so nothing is wasted.
Kai Daniel, Co Founder of Duffle says “We feel uneasy about our future, particularly when it comes to the depletion of natural resources. The
introduction of piñatex into our range is a huge leap, taking us a step closer to only using the best natural materials
that are environmentally and socially sound.”
Duffle’s introduction of Piñatex comes in the form of two new bags, The Emily Crossbody ($219) and The Zanco Pouch ($119).
Both are made in paprika, a bold new colour that dares consumers to wear their values.
Duffle creates damn good looking, remarkable apparel apparel from the best innovative natural and recycled materials, whilst
working to restore our planet and empower our people.
They believe in a world where producing products that benefit people and the planet is the expectation not the
exception.
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About Duffle
Working to create social and environmental change, Duffle was founded in 2015 on the belief that you should be able to buy remarkable products that look good and do good too.
With innovation at the core of the business, Duffle have broadened their range to include materials such as organic cotton, bamboo, hemp and pineapple leather, brought to
life through master craftsmanship to create products that are kinder on our planet. Each day Duffle gets a little bit closer to creating a world where making products that support people and nature is the expectation
not the exception.
Business highlights:
Certified B Corporation
EKOS certified Climate Positive
Sustainable Business Network Member
Finalist in the Rotary Kickstarter Award 2017
Finalist in the ExportNZ Excellence in Innovation Award 2018
Featured in a number of publications such as Vogue UK, Good Magazine, Kia Ora and Nadia Magazine
Planted over 10,000 mangrove trees in Indonesia to restore fish supplies, promote biodiversity and provide jobs to local
villages.
Plastic has been removed from their entire supply chain, and they are currently exploring using recycled plastic bottles
as a fabric
Provided over 5,000 workdays to craftsmen in need in Indonesia, most of whom lost their jobs from the tradeshift to
china
Advised & consulted large businesses in producing branded corporate merchandise to help them on their sustainable journey
About Ananas Anam
Founded to provide industry with a toxic-free, cruelty-free, natural leather alternative, Ananas Anam produces and
distributes Piñtex all over the world.
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