MEDIA RELEASE
22/01/2018
The digital revolution is one of the most powerful paradigms shifts in the design and construction industry today. New
technology is the next step in creating the industry of the future, and Jasmax are proud to be at the forefront of this
revolution in New Zealand with a simple but powerful goal: design faster and smarter.
To this end, Jasmax have launched a website today: www.jasmaxdigitalinnovation.com, which details and showcases their sophisticated suite of digital innovation tools and services, which include Virtual
Reality (VR), Augmented Reality (AR) and specialised Building Information Modelling (BIM).
Jasmax CEO, Sjoerd Post, believes these tools are crucial in an industry facing considerable change, with significant
pressures of time, resources and budget.
Jasmax’s Head of Digital Innovation and Associate Principal, Tim Stephens, says: “New and emerging technologies are
allowing us to redefine the way we design, collaborate and communicate with our clients.”
Virtual Reality (VR) is one of these technologies. “For me, VR is the common ground that designers, clients, consultants
and collaborators have been waiting for. Short of actually building the project, using VR allows design teams to
experience and interrogate a project in the most true-to-life medium we have access to. There is tangible comfort at the
end of a VR project meeting that everyone has experienced the design in the same way, the team is on the same page; it’s
de-risking the project to a degree”.
Digital tools also allow a high level of stakeholder engagement and allow a much faster, more assessible form of public
engagement.
“These new technologies and tools we are using are leading to more meaningful conversations about how we shape our
cities. For example, we used our Pano Tour tool to create an interactive website to communicate Panuku’s proposals for a
future town square in Takapuna.”
This interactive online tool clearly demonstrated the proposed options at both urban design and streel level. This
allowed the public to gain an understanding of the design overall and how they themselves would eventually experience
the design. “We knew it was essential to talk to the community in a language they understood,” says Stephens. “We used
our new tool to present something that was tangible and relatable and allowed users to make an informed decision about
the future of their community.”
For Auckland’s City Rail Link (CRL), the largest ever transport project ever undertaken in New Zealand, digital
communication and collaboration tools have been critical in keeping the project ‘on the rails’ in both the design and
delivery phases. The project has won awards for its project management and stakeholder engagement.
Stephens says key to the project’s success has been the use of Jasmax’s Building Information Modelling (BIM), which is
an intelligent digital representation of the physical and functional characteristics of a building.
“Utilising BIM on a project creates a shared knowledge resource for information, forming a reliable basis for decision
making during a projects lifecycle. Working with this ‘one source of truth’ streamlines and reduces risk. A
BIM-delivered project offers the client value long after the building is built – in that they can use the information to
manage their asset and its operational efficiency – a huge benefit for large scale complex projects.”
Jasmax is one of New Zealand’s largest architecture firms. Over 50 years in operation, the firm has a long history of
being innovators.
Sjoerd Post says: “The difference between good and exceptional design will be the way we harness the power of technology
and data. Jasmax is working on bold new ways to deliver the best possible design outcomes for New Zealanders. Watch this
space.”
ENDS