From $100 to 2m, Auckland digital marketing startup makes NZ FAST 50, again!
A service based digital marketing agency company has made the list of New Zealand's fastest growing companies for the
second year in a row.
Firefly, named the fastest growing technology company on last years Deloitte FAST 500, came in again this year at number
29 on the Deloitte FAST 50 list, alongside impressive companies such as Hamilton based food company “Ready to Eat” New
Zealand electricity retailer Electric Kiwi as the fastest growing company in NZ.
In today’s day and age, if you are not in the digital space or don’t have a digital marketing strategy you are
irrelevant,” said company founder, Anthony Baxter. “It’s that simple and I think more and more people are really
starting to embrace this concept and take action.”
The 28 year old started Firefly in 2014 with $100 to his and his business partner’s name. Starting out of his Auckland
bedroom, the pair turned Firefly into a business with a near-$2 million turnover, over 15 staff and growing at a rate of
254% annually. With an Australian launch eyed up in the new year, the company is looking to continue the growth they’ve
seen year on year.
Baxter encourages businesses both big and small to invest digital. “It still amazes me that some of the most established
businesses are still “considering” digital over traditional media and if they don’t move quickly, not only will the miss
a golden time of opportunity to build their brand and grow before it’s too late.”
Firefly work with clients across both in NZ and international. With businesses such as AJ Hackett, Smartpay and
Healthbank under their belt, the future is looking exciting for this Takapuna based team. “More and more pressures come
in for businesses to perform and agencies to be measurable and accountable,” said Baxter. “There needs to be strong
results that show return on investment on marketing spend. We look forward to helping more and more businesses make the
transition into the digital age and catching the wave.”
ABOUT Firefly Search
Firefly is a full service digital marketing agency, providing full, end-to-end agile marketing plans executed with no
hidden fees and full transparency. Our campaigns drive leads and business growth, as they’re carefully crafted to work
across multiple towards towards a singular goal. All of this is backed up with state-of-the-art technology, reporting
and regular strategic communication, so our clients always know exactly what’s going on.
For more information, please see www.fireflysearch.co.nz
74 Taharoto Road, Smales Farm, Takapuna, Auckland
“Firefly give us agile digital marketing solutions for seamless integration, customisation and campaign flexibility. The team is
focused on digital transformation & strategy, challenging the status-quo and delivering the best answers for both their customers initial results and
continued growth.” D eloitte NZ